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Instapage vs Unbounce
Priced at four sizes on whatever each one charges by, the features checked against both pricing pages.
Take Instapage if you want landing ad traffic and serious A/B testing. Take Unbounce if you want landing ad traffic and serious A/B testing. Instapage charges by visitors and Unbounce by pages, so there is no single crossover. At a typical setup Unbounce is $100 a month cheaper ($99 at 10 pages against $199 at 25,000 visitors).
What each one actually costs
The real monthly figure at four sizes with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses. The cheaper of the two is marked on every row. Instapage charges by visitors and Unbounce by pages, so each column is priced at its own sizes, smallest to largest.
| Instapage | Unbounce | Difference | |
|---|---|---|---|
| Size 1 of 4 | $99 at 5,000 visitors | $29 at 5 pages | $70 |
| Size 2 of 4 | $99 at 15,000 visitors | $99 at 25 pages | level |
| Size 3 of 4 | $199 at 50,000 visitors | $99 at 100 pages | $100 |
| Size 4 of 4 | $199 at 100,000 visitors | $99 at 250 pages | $100 |
What is actually different
- Instapage lists email sequences and separate client accounts where Unbounce does not, which is their own wording rather than something we verified.
- Unbounce lists building the pages with AI where Instapage does not, which is their own wording rather than something we verified.
No verdict from me yet
I have not used Instapage or Unbounce on camera, so everything on this page comes from their own pricing pages, re-read weekly, and nothing from my own experience. When I review either, it will be here.
Before you sign up to either
| Instapage | Unbounce | |
|---|---|---|
| Free trial | None published | 14 days, no card |
| Free plan | None | None |
| Contract | Not published | Not published |
| Payment fee | None on top | None on top |
Reading further
The full price ladder, every plan and the add-ons charged on top are on each platform's own page. If neither of these two is quite it, each page also has the alternatives ranked against it.
People search for this comparison as: instapage vs unbounce.
Neither, or not sure?
A head to head only helps once you have picked the two. The shortlist asks 6 questions about what you are building and gives you four picks priced at your own numbers, from all 20.
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