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Instapage pricing
Paid-ads teams who need a page per campaign and care about what happens after the click.
What Instapage actually costs
The monthly figure at that many visitors, which is what Instapage charges by. Same engine the shortlist quiz uses, so these cannot disagree with it.
- 5,000 visitors
- $99Create
- 15,000 visitors
- $99Create
- 50,000 visitors
- from $199above Optimize, their top published tier: ask them
- 100,000 visitors
- from $199above Optimize, their top published tier: ask them
Every published plan
Read off Instapage’s own pricing page, last checked 14 Oct 2026.
Unlimited pages, conversions and contacts on both plans. The ladder is unique monthly visitors.
| Plan | Per month | Includes | Over that |
|---|---|---|---|
| Create | $99 | up to 15,000 visitors | not published |
| Optimize | $199 | up to 30,000 visitors | not published |
Who it suits
Built for: Paid-ads teams who need a page per campaign and care about what happens after the click.
Is it the right one for you?
Instapage is one of 20 platforms on this site. The shortlist asks 6 questions and gives you four honest picks priced at your own client count, including every platform that beats this one outright at your size.
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