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Instapage alternatives

The 6 closest of 6, each with its real monthly cost at 25,000 visitors and what it does that Instapage does not. See all 20.

Landingi does everything we verified about Instapage for $170 a month less at 10 pages against Instapage at 25,000 visitors, $29 against $199. It is a price cut rather than an upgrade: on the two features checked against the vendors’ own pricing pages the two are level. The trade: Instapage is built for landing ad traffic and Landingi is not, so this is a swap with a cost.

Why people look for an alternative

We have no recorded weakness for it, so this page is a price and feature comparison rather than a list of complaints.

It runs $199 a month at 25,000 visitors with the add-ons it forces on you included. 5 of the 6 alternatives on this site cost less than that.

The closest thing to Instapage

Ranked by how much of what we record for Instapage each platform also does. Landingi is the nearest, and it is $170 a month cheaper at 10 pages (Instapage at 25,000 visitors; they charge by different things). Nothing we verified is missing; the only gaps are features Instapage lists and Landingi does not, which is weaker evidence.

Landingi

$29at 10 pages

$170 a month cheaper$29 at 5 pages

A lot of landing pages at a flat price, with no per-visitor cap.

  • Also lists building the pages with AI
  • Does not list email sequences
Try Landingi

Cheaper, with nothing we record missing

Everything this site records for Instapage is also recorded for these, and they cost less at 25,000 visitors, each priced on what it charges by. That is not the same as saying they are better: the last column is what Instapage is built for that they are not, and for someone who needs that, the saving is not a saving.

PlatformAt 25,000 visitorsYou saveWhat Instapage does that it does not
ClickFunnels$97$102landing ad traffic and serious A/B testing

The rest, in order of how close they are

Prices are the real monthly cost at 25,000 visitors, or the equivalent size on whatever each one charges by, with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses.

Perspective

$205.86at 500 leads

$6.86 a month dearer$205.86 at 250 leads

Mobile-first funnels that feel like an app, built by AI from a description, and priced by the leads they bring in.

  • Also lists building the pages with AI, a CRM pipeline and white labelling
Try Perspective

ClickFunnels

$97at 5,000 contacts

$102 a month cheaper$97 at 2,500 contacts

Selling something with a real checkout: order bumps, one-click upsells and the funnel around them.

  • Also lists a booking calendar, checkout with order bumps and upsells, a CRM pipeline and courses and memberships
Try ClickFunnels

Swipe Pages

$89at 25,000 visitors

$110 a month cheaper$39 at 15,000 visitors

Mobile landing pages that load almost instantly, for paid traffic arriving on phones.

  • Also lists building the pages with AI and checkout with order bumps and upsells
  • Does not list email sequences
Try Swipe Pages

Leadpages

$29at 10 pages

$170 a month cheaper$29 at 5 pages

Publishing a lot of pages cheaply without having to think about traffic.

  • Also lists building the pages with AI
  • Does not list email sequences and separate client accounts
Try Leadpages

Unbounce

$99at 10 pages

$100 a month cheaper$29 at 5 pages

Squeezing more out of ad traffic through disciplined split testing.

  • Also lists building the pages with AI
  • Does not list email sequences and separate client accounts
Try Unbounce

What Instapage is still the best answer for

Paid-ads teams who need a page per campaign and care about what happens after the click.

On this site it is the pick for landing ad traffic and serious A/B testing. If that is you, read the savings above and then ignore them.

How to read the feature lines

Two features were checked against each vendor's own pricing page: a free plan and running on your own WordPress. Those are the ones written above as does and does not. The other ten are read out of each vendor's own pricing page, so an absence there means we did not find it listed, not that the product lacks it, and those lines say lists and does not list instead. How all of this gets checked.

Or let it pick for you

This page compares everything to Instapage. The shortlist asks 6 questions about what you are building and gives you four picks priced at your own numbers, which is a better question than “what is like the one I already have”.

Build your shortlist