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ClickFunnels pricing and review

Selling something with a real checkout: order bumps, one-click upsells and the funnel around them.

$97a month to start
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What ClickFunnels actually costs

The monthly figure at that many contacts, which is what ClickFunnels charges by. Same engine the shortlist quiz uses, so these cannot disagree with it.

1,000 contacts
$97Launch
5,000 contacts
$97Launch
25,000 contacts
$197Scale
100,000 contacts
$297Optimize

Every published plan

Read off ClickFunnels’s own pricing page, last checked 14 Oct 2026.

Unlimited funnels on every plan; the ladder is contacts. Dominate is sold annually only at $5,997, shown here as that figure over twelve.

PlanPer monthIncludesOver that
Launch$97up to 10,000 contactsnot published
Scale$197up to 75,000 contactsnot published
Optimize$297up to 150,000 contactsnot published
Dominate$499.75 ($5,997 a year, yearly only)up to 400,000 contactsnot published

Who it suits

Built for: Selling something with a real checkout: order bumps, one-click upsells and the funnel around them.

I have used this one

I reviewed ClickFunnels on my channel in 2021. It is a hands-on walkthrough, not a feature list read aloud.

Watch the ClickFunnels review

What I found when I used it

ClickFunnels is my favourite funnel software because it's very simple, really easy to use, and sticks to what it knows: building amazing funnels.

It's very simple, really easy to use, and honestly it sticks to what it knows, it builds amazing funnels that you can use in your online fitness business.1:01

What stood out

  • I've used a lot of different funnel marketing software and this is my favourite. 0:55
  • It's very simple, really easy to use, and sticks to what it knows. 1:01
  • Really good for templates and their support is excellent as well. 2:10
  • The help centre is super helpful with walkthrough videos and step-by-step guides for everything. 3:13
  • It's very much drag and drop, so really really easy to use. 11:46

What I flagged

Nothing. I did not criticise ClickFunnels in the review, and I am not going to invent a drawback to make the page look balanced.

Who I said it suits: Online fitness coaches who want to grow their Facebook group using organic or paid traffic

Watch out for: Always check your final funnel on mobile since that's where most of the traffic comes from

From my review of ClickFunnels, August 2021. Watch it. Every line above links to the second I said it. Prices change, so the figures on this page come from their pricing page this week, not from the video.

Is it the right one for you?

ClickFunnels is one of 20 platforms on this site. The shortlist asks 6 questions and gives you four honest picks priced at your own client count, including every platform that beats this one outright at your size.

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