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ClickFunnels vs Unbounce
Priced at four sizes on whatever each one charges by, the features checked against both pricing pages, and my own verdict on each.
Take ClickFunnels if you want checkout with order bumps and upsells, hosting a course or a membership and a real CRM pipeline. Take Unbounce if you want landing ad traffic and serious A/B testing. ClickFunnels charges by contacts and Unbounce by pages, so there is no single crossover. At a typical setup ClickFunnels is $2 a month cheaper ($97 at 5,000 contacts against $99 at 10 pages).
What each one actually costs
The real monthly figure at four sizes with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses. The cheaper of the two is marked on every row. ClickFunnels charges by contacts and Unbounce by pages, so each column is priced at its own sizes, smallest to largest.
| ClickFunnels | Unbounce | Difference | |
|---|---|---|---|
| Size 1 of 4 | $97 at 1,000 contacts | $29 at 5 pages | $68 |
| Size 2 of 4 | $97 at 5,000 contacts | $99 at 25 pages | $2 |
| Size 3 of 4 | $197 at 25,000 contacts | $99 at 100 pages | $98 |
| Size 4 of 4 | $297 at 100,000 contacts | $99 at 250 pages | $198 |
What is actually different
- ClickFunnels lists a booking calendar, checkout with order bumps and upsells, a CRM pipeline, email sequences, courses and memberships and separate client accounts where Unbounce does not, which is their own wording rather than something we verified.
- Unbounce lists building the pages with AI where ClickFunnels does not, which is their own wording rather than something we verified.
What I found
Condensed from my own reviews. Every line links to the second I said it, so you can check any of it. Prices in the table above are from this week; the videos are older and the figures in them are not.
ClickFunnels
ClickFunnels is my favourite funnel software because it's very simple, really easy to use, and sticks to what it knows: building amazing funnels.
- I've used a lot of different funnel marketing software and this is my favourite. 0:55
- It's very simple, really easy to use, and sticks to what it knows. 1:01
- Really good for templates and their support is excellent as well. 2:10
- I had no criticisms of it.
From my review, August 2021. Watch it
Unbounce
I have not used Unbounce, so there is no verdict from me on this one. Everything else on this page still applies.
Before you sign up to either
| ClickFunnels | Unbounce | |
|---|---|---|
| Free trial | None published | 14 days, no card |
| Free plan | None | None |
| Contract | Not published | Not published |
| Payment fee | None on top | None on top |
Reading further
The full price ladder, every plan and the add-ons charged on top are on each platform's own page. If neither of these two is quite it, each page also has the alternatives ranked against it.
People search for this comparison as: clickfunnels vs unbounce.
Neither, or not sure?
A head to head only helps once you have picked the two. The shortlist asks 6 questions about what you are building and gives you four picks priced at your own numbers, from all 20.
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