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The best email marketing software, priced honestly

18 platforms, priced at your own contact count with the add-ons included. 18 publish a price, every one of them.

Build your shortlist 6 questions · about a minute · four honest picks

Every platform

checked 22 Oct 2026 · 8 need checking by hand

Email marketing platforms: lists, campaigns, automation and forms for a business

Mailchimp

A small business that wants the most familiar email tool with a huge integration catalogue and is happy to pay more per contact as the list grows.

from $13per month

Brevo

A small business with a large list that sends occasionally, because the bill follows emails sent rather than contacts, and that wants...

from $9per month

MailerLite

A small business or creator who wants the full toolset, including landing pages, paid newsletters and digital products, at the lowest paid price...

from $12per month

AWeber

A small business or solo creator who wants a long-established, support-heavy email tool with landing pages and simple selling built in, and a free...

from $15per month

GetResponse

A business that wants email, landing pages, funnels, webinars and courses under one roof and is happy to step up a plan to unlock automation.

from $19per month

Flodesk

A creator or small business that wants beautiful templates and the least to learn, with checkout and subscriptions available when they start selling.

from $25per month

EmailOctopus

A small list that wants the cheapest honest email tool, starting on a real free plan and paying very little as it grows.

from $10per month

Moosend

A small business that wants full marketing automation, landing pages and transactional email at one of the lowest per-contact prices going.

from $9per month

Constant Contact

An established small business that wants email, social posting, events and SMS run from one account with phone support and does not need the...

from $12per month

Campaign Monitor

A team that wants a polished, template-led email tool from a long-established vendor and is willing to pay a premium for it.

from $13per month

Make email marketing and newsletter platforms? If yours is missing from this list, ask to be shortlisted. Listings are free and cannot be bought.

Head to head

71 pairs, taken from what people really search

Each one prices both platforms at the same four sizes off their own pages, and says what each does that the other does not.

Questions

What is the best email marketing software for a small business?

It depends on what you send. A newsletter people subscribe to points at Kit, beehiiv or Substack; nurturing leads for a service business at Mailchimp, MailerLite, Brevo or AWeber; a store's email at Klaviyo, Omnisend or Drip; and if you want the CRM and funnels in the same place, ActiveCampaign, Keap or Systeme.io. The quiz asks what you send first, then compares at your own list size.

How much does email marketing software cost?

From nothing (Mailchimp, MailerLite, Brevo, Kit, beehiiv, Omnisend, EmailOctopus and Systeme.io all publish a free tier, capped by contacts or sends) to $20 to $60 a month at 5,000 contacts, and several hundred a month at 100,000. The number that moves the bill is contacts: a platform priced by sends (Brevo) or flat (Flodesk) stays level as the list grows and one priced by contacts does not. Every price here is quoted at your own list size.

Which platforms charge by contacts, and which do not?

Mailchimp, Kit, Klaviyo, MailerLite, beehiiv, Constant Contact, AWeber, GetResponse, Omnisend, Drip, Moosend, Campaign Monitor, EmailOctopus, ActiveCampaign and Keap price by contacts or subscribers. Brevo prices by emails sent with unlimited contacts. Flodesk is flat. Substack charges nothing monthly and takes 10% of paid subscriptions. Each product page says which.

Do these platforms offer a free trial?

Constant Contact, Moosend and Campaign Monitor give you 30 days, in most cases with no card required. Mailchimp, Kit, MailerLite, beehiiv, AWeber, GetResponse, Flodesk, ActiveCampaign and Keap give you 14. GetResponse, Omnisend, Flodesk and Systeme.io also run a permanently free tier, so a short trial is less of a constraint there. The rest are demo-led with neither, which is worth knowing before you get attached to one.

Are these affiliate links?

Some of them, and it is marked clearly on every recommendation. It does not change what the quiz returns. Where two platforms score within a few points of each other the cheaper one wins, and several of the platforms recommended here pay nothing at all.

Who is behind this?

Dave Crawford. He builds operations and automation systems for small service businesses, which means he has spent a lot of time inside tools like these with real clients rather than reading their marketing pages. The prices here are checked against each company's own pricing page and rechecked weekly.