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Brevo vs Klaviyo
Priced at four list sizes, the features checked against both pricing pages.
Take Brevo if you want the cheapest way to send to a real list, a free plan you can run on and SMS beside email. Take Klaviyo if you want a store's email, serious automation and SMS beside email. Brevo charges by emails and Klaviyo by contacts, so there is no single crossover. At a typical setup Brevo is $68 a month cheaper ($32 at 20,000 emails against $100 at 5,000 contacts).
What each one actually costs
The real monthly figure at four list sizes with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses. The cheaper of the two is marked on every row. Brevo charges by emails and Klaviyo by contacts, so each column is priced at its own sizes, smallest to largest.
| Brevo | Klaviyo | Difference | |
|---|---|---|---|
| Size 1 of 4 | $0 at 5,000 emails | $60 at 1,000 contacts | $60 |
| Size 2 of 4 | $32 at 20,000 emails | $100 at 5,000 contacts | $68 |
| Size 3 of 4 | $82 at 100,000 emails | $400 at 25,000 contacts | $318 |
| Size 4 of 4 | $429 at 500,000 emails | $1,380 at 100,000 contacts | $951 |
What is actually different
- Brevo lists A/B testing, landing pages and transactional email where Klaviyo does not, which is their own wording rather than something we verified.
No verdict from me yet
I have not used Brevo or Klaviyo on camera, so everything on this page comes from their own pricing pages, re-read weekly, and nothing from my own experience. When I review either, it will be here.
Before you sign up to either
| Brevo | Klaviyo | |
|---|---|---|
| Free trial | None published | None published |
| Free plan | None | None |
| Contract | Monthly or yearly (10% off); cancel any time | Monthly; the plan moves up automatically as active profiles grow |
| Payment fee | None on top | None on top |
Reading further
The full price ladder, every plan and the add-ons charged on top are on each platform's own page. If neither of these two is quite it, each page also has the alternatives ranked against it.
People search for this comparison as: brevo vs klaviyo, klaviyo vs brevo.
Questions people ask about these two
Is Brevo or Klaviyo cheaper?
Brevo charges by emails and Klaviyo by contacts, so there is no single crossover. At a typical setup Brevo is $68 a month cheaper ($32 at 20,000 emails against $100 at 5,000 contacts).
How much does Brevo cost a month?
Brevo is free at 5,000 emails, $32 a month at 20,000 emails and $429 at 500,000 emails, read off their own pricing page and re-checked every week.
How much does Klaviyo cost a month?
Klaviyo is $60 a month at 1,000 contacts and $1,380 at 100,000 contacts, read off their own pricing page and re-checked every week.
Does Brevo or Klaviyo have a free trial?
Brevo has a Free, 300 emails a day plan at $0. Klaviyo has a Free, up to 250 active profiles plan at $0.
Make a third option? If you make email marketing and newsletter platforms and it is missing from this list, ask to be shortlisted. Listings are free and cannot be bought.
Neither, or not sure?
A head to head only helps once you have picked the two. The shortlist asks 6 questions about what you send and how big your list is, and gives you four picks priced at your own list size, from all 18.
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