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Brevo pricing

A small business with a large list that sends occasionally, because the bill follows emails sent rather than contacts, and that wants transactional email and SMS in the same account.

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What Brevo actually costs

The monthly figure at that many emails, which is what Brevo charges by. Same engine the shortlist quiz uses, so these cannot disagree with it.

5,000 emails
$0Free, 300 emails a day
20,000 emails
$32Starter, 20,000 emails a month
100,000 emails
$82Starter, 100,000 emails a month
500,000 emails
$429Business, 500,000 emails a month

Every published plan

Read off Brevo’s own pricing page, last checked 22 Oct 2026.

Priced by emails sent per month, not by list size: Starter and Business (the page labels the plan Standard; Brevo's API and help centre call it Business) both start at 5,000 emails and climb a volume slider, Starter to 100,000 emails ($82) and Business to 500,000 ($429), above which it is a custom plan. The page no longer says contacts are unlimited: each volume band carries a marketing-contact cap, 500 contacts at 5,000 emails, 1,500 at 10,000, 2,500 at 15,000 and 500,000 from 20,000 emails upward, so the small bands are effectively capped by contacts too. The free plan is 300 emails a day (about 9,000 a month) with no credit card. Yearly billing is 10% off and is recorded as annual_monthly_usd (the page shows it as, for example, $8.08 with yearly billing on the $9 band). SMS and WhatsApp credits are sold separately by volume and destination; transactional email on the Starter plan draws from the same email allowance. Business includes one landing page, more cost extra; removing the Brevo logo is $12 a month on Starter and included on Business. The Professional plan (150,000 emails included, 10 seats) is not recorded because the live page says $499 a month while Brevo's pricing API says $350.

PlanPer monthIncludesOver that
Free, 300 emails a dayFreeup to 9,000 emailsnot published
Starter, 5,000 emails a month$9up to 5,000 emailsnot published
Starter, 10,000 emails a month$17up to 10,000 emailsnot published
Starter, 15,000 emails a month$25up to 15,000 emailsnot published
Starter, 20,000 emails a month$32up to 20,000 emailsnot published
Starter, 30,000 emails a month$39up to 30,000 emailsnot published
Starter, 40,000 emails a month$46up to 40,000 emailsnot published
Starter, 50,000 emails a month$56up to 50,000 emailsnot published
Starter, 60,000 emails a month$65up to 60,000 emailsnot published
Starter, 80,000 emails a month$74up to 80,000 emailsnot published
Starter, 100,000 emails a month$82up to 100,000 emailsnot published
Business, 5,000 emails a month$18up to 5,000 emailsnot published
Business, 10,000 emails a month$35up to 10,000 emailsnot published
Business, 15,000 emails a month$49up to 15,000 emailsnot published
Business, 20,000 emails a month$69up to 20,000 emailsnot published
Business, 30,000 emails a month$79up to 30,000 emailsnot published
Business, 40,000 emails a month$89up to 40,000 emailsnot published
Business, 50,000 emails a month$97up to 50,000 emailsnot published
Business, 60,000 emails a month$104up to 60,000 emailsnot published
Business, 80,000 emails a month$119up to 80,000 emailsnot published
Business, 100,000 emails a month$139up to 100,000 emailsnot published
Business, 150,000 emails a month$179up to 150,000 emailsnot published
Business, 250,000 emails a month$249up to 250,000 emailsnot published
Business, 350,000 emails a month$309up to 350,000 emailsnot published
Business, 500,000 emails a month$429up to 500,000 emailsnot published

Before you sign up

Contract
Monthly or yearly (10% off); cancel any time

Who it suits

Built for: A small business with a large list that sends occasionally, because the bill follows emails sent rather than contacts, and that wants transactional email and SMS in the same account.

Weak at: The entry bands are tighter than they look: 5,000 emails a month allows only 500 contacts and 10,000 only 1,500, so a list of a few thousand that mails weekly is pushed up the slider, and Starter has no automation or A/B testing (both are Business features).

Brevo compared, head to head

The pairs people actually search for, each one priced at the same four sizes off both vendors' own pages.

Is it the right one for you?

Brevo is one of 18 email marketing and newsletter platforms on this site. The shortlist asks 6 questions and gives you four honest picks priced at your own client count, including every platform that beats this one outright at your size.

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