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Brevo vs Kit
Priced at four list sizes, the features checked against both pricing pages.
Take Brevo if you want the cheapest way to send to a real list, a free plan you can run on and SMS beside email. Take Kit if you want a creator's newsletter, a free plan you can run on and monetising a newsletter. Brevo charges by emails and Kit by contacts, so there is no single crossover. At a typical setup Kit is $32 a month cheaper ($0 at 5,000 contacts against $32 at 20,000 emails).
What each one actually costs
The real monthly figure at four list sizes with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses. The cheaper of the two is marked on every row. Brevo charges by emails and Kit by contacts, so each column is priced at its own sizes, smallest to largest.
| Brevo | Kit | Difference | |
|---|---|---|---|
| Size 1 of 4 | $0 at 5,000 emails | $0 at 1,000 contacts | level |
| Size 2 of 4 | $32 at 20,000 emails | $0 at 5,000 contacts | $32 |
| Size 3 of 4 | $82 at 100,000 emails | $199 at 25,000 contacts | $117 |
| Size 4 of 4 | $429 at 500,000 emails | $679 at 100,000 contacts | $250 |
What is actually different
- Brevo lists AI writing and transactional email where Kit does not, which is their own wording rather than something we verified.
- Kit lists paid subscriptions where Brevo does not, which is their own wording rather than something we verified.
No verdict from me yet
I have not used Brevo or Kit on camera, so everything on this page comes from their own pricing pages, re-read weekly, and nothing from my own experience. When I review either, it will be here.
Before you sign up to either
| Brevo | Kit | |
|---|---|---|
| Free trial | None published | 14 days |
| Free plan | None | None |
| Contract | Monthly or yearly (10% off); cancel any time | Monthly or yearly; cancel any time |
| Payment fee | None on top | None on top |
Reading further
The full price ladder, every plan and the add-ons charged on top are on each platform's own page. If neither of these two is quite it, each page also has the alternatives ranked against it.
People search for this comparison as: brevo vs kit, convertkit vs brevo.
Questions people ask about these two
Is Brevo or Kit cheaper?
Brevo charges by emails and Kit by contacts, so there is no single crossover. At a typical setup Kit is $32 a month cheaper ($0 at 5,000 contacts against $32 at 20,000 emails).
How much does Brevo cost a month?
Brevo is free at 5,000 emails, $32 a month at 20,000 emails and $429 at 500,000 emails, read off their own pricing page and re-checked every week.
How much does Kit cost a month?
Kit is free at 1,000 contacts, $199 a month at 25,000 contacts and $679 at 100,000 contacts, read off their own pricing page and re-checked every week.
Does Brevo or Kit have a free trial?
Brevo has a Free, 300 emails a day plan at $0. Kit publishes a 14-day free trial and a Newsletter (free), up to 10,000 subscribers plan at $0.
Make a third option? If you make email marketing and newsletter platforms and it is missing from this list, ask to be shortlisted. Listings are free and cannot be bought.
Neither, or not sure?
A head to head only helps once you have picked the two. The shortlist asks 6 questions about what you send and how big your list is, and gives you four picks priced at your own list size, from all 18.
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