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The 9 closest of 15, each with its real monthly cost at 20,000 emails and what it does that Brevo does not. See all 18.
Kit does everything we verified about Brevo for $32 a month less at 5,000 contacts against Brevo at 20,000 emails, $0 against $32. It is a price cut rather than an upgrade: on the two features checked against the vendors’ own pricing pages the two are level. The trade: Brevo is built for the cheapest way to send to a real list and SMS beside email and Kit is not, so this is a swap with a cost.
The entry bands are tighter than they look: 5,000 emails a month allows only 500 contacts and 10,000 only 1,500, so a list of a few thousand that mails weekly is pushed up the slider, and Starter has no automation or A/B testing (both are Business features).
It runs $32 a month at 20,000 emails with the add-ons it forces on you included. 4 of the 15 alternatives to Brevo cost less than that.
Ranked by how much of what we record for Brevo each platform also does. Mailchimp is the nearest, and it is $43 a month dearer at 5,000 contacts (Brevo at 20,000 emails; they charge by different things). On every feature this site records, the two are level.
$43 a month dearer$45 at 2,500 contacts
A small business that wants the most familiar email tool with a huge integration catalogue and is happy to pay more per contact as the list grows.
Prices are the real monthly cost at 20,000 emails, or the equivalent size on whatever each one charges by, with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses.
$47 a month dearer$39 at 2,500 contacts
When the automation is the product: branching sequences, lead scoring and a CRM beside the email, priced by contacts.
$22 a month dearer$29 at 2,500 contacts
A business that wants email, landing pages, funnels, webinars and courses under one roof and is happy to step up a plan to unlock automation.
$267 a month dearer$299 at 2,500 contacts
A small business that wants email and sales automation to run the follow-up for it, with the CRM, payments and booking in the same place.
$16 a month dearer$32 at 2,500 contacts
A small business that wants full marketing automation, landing pages and transactional email at one of the lowest per-contact prices going.
$43 a month dearer$74 at 2,500 contacts
A team that wants a polished, template-led email tool from a long-established vendor and is willing to pay a premium for it.
$48 a month dearer$50 at 2,500 contacts
An established small business that wants email, social posting, events and SMS run from one account with phone support and does not need the cheapest list price.
$17 a month dearer$33 at 2,500 contacts
A small business or creator who wants the full toolset, including landing pages, paid newsletters and digital products, at the lowest paid price in the category.
$28 a month dearer$35 at 2,500 contacts
A small business or solo creator who wants a long-established, support-heavy email tool with landing pages and simple selling built in, and a free plan to start on.
A small business with a large list that sends occasionally, because the bill follows emails sent rather than contacts, and that wants transactional email and SMS in the same account.
On this site it is the pick for the cheapest way to send to a real list, a free plan you can run on and SMS beside email. If that is you, read the savings above and then ignore them.
The pairs people actually search for, each one priced at the same four sizes off both vendors' own pages.
Kit. It is $32 a month cheaper at the size we compare on and gives up nothing we verify, though you should read why it exists before swapping: no two of these do exactly the same job.
Brevo is free at 5,000 emails, $32 a month at 20,000 emails and $429 at 500,000 emails, read off their own pricing page and re-checked every week.
The entry bands are tighter than they look: 5,000 emails a month allows only 500 contacts and 10,000 only 1,500, so a list of a few thousand that mails weekly is pushed up the slider, and Starter has no automation or A/B testing (both are Business features).
We compare 15 of them here, every one priced at the same size off its own pricing page, and the whole list of 18 is on the email marketing page.
Should yours be on this list? If you make email marketing and newsletter platforms and it is not compared here, ask to be shortlisted. Listings are free and cannot be bought.
Two features were checked against each vendor's own pricing page: a price that does not move with the list and a free plan. Those are the ones written above as does and does not. The other twelve are read out of each vendor's own pricing page, so an absence there means we did not find it listed, not that the product lacks it, and those lines say lists and does not list instead. How all of this gets checked.
This page compares everything to Brevo. The shortlist asks 6 questions about what you send and how big your list is, and gives you four picks priced at your own list size, which is a better question than “what is like the one I already have”.
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