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Mailchimp pricing
A small business that wants the most familiar email tool with a huge integration catalogue and is happy to pay more per contact as the list grows.
What Mailchimp actually costs
The monthly figure at that many contacts, which is what Mailchimp charges by. Same engine the shortlist quiz uses, so these cannot disagree with it.
- 1,000 contacts
- $45Essentials, 2,500 contacts
- 5,000 contacts
- $75Essentials, 5,000 contacts
- 25,000 contacts
- $270Essentials, 25,000 contacts
- 100,000 contacts
- $800Standard, 100,000 contacts
Every published plan
Read off Mailchimp’s own pricing page, last checked 22 Oct 2026.
Priced by contacts on a 20-band selector; each tier's monthly send allowance is a multiple of its contact cap (Essentials 10x, Standard 12x, Premium 15x). Free is capped at 250 contacts and 500 sends a month (250 a day). Essentials stops at 50,000 contacts and Standard at 100,000; Premium runs to 200,000 and above that is a custom plan from sales. The monthly_usd figures are the standard monthly price, which is what you pay after the first year; at the time of reading the page offered 15% off the first 12 months ('Save 15% on 10,000+ contacts'), which it applies from the 5,001 to 10,000 band upward; it is recorded as intro_monthly_usd on those tiers and the four bands below carry none. Going over the contact or send limit bills overages rather than pausing (Free pauses). Transactional email and SMS are paid add-ons on top.
| Plan | Per month | Includes | Over that |
|---|---|---|---|
| Free, 250 contacts | Free | up to 250 contacts | not published |
| Essentials, 500 contacts | $13 | up to 500 contacts | not published |
| Essentials, 1,500 contacts | $26.50 | up to 1,500 contacts | not published |
| Essentials, 2,500 contacts | $45 | up to 2,500 contacts | not published |
| Essentials, 5,000 contacts | $75 | up to 5,000 contacts | not published |
| Essentials, 10,000 contacts | $110 | up to 10,000 contacts | not published |
| Essentials, 15,000 contacts | $180 | up to 15,000 contacts | not published |
| Essentials, 20,000 contacts | $230 | up to 20,000 contacts | not published |
| Essentials, 25,000 contacts | $270 | up to 25,000 contacts | not published |
| Essentials, 30,000 contacts | $300 | up to 30,000 contacts | not published |
| Essentials, 40,000 contacts | $340 | up to 40,000 contacts | not published |
| Essentials, 50,000 contacts | $385 | up to 50,000 contacts | not published |
| Standard, 500 contacts | $20 | up to 500 contacts | not published |
| Standard, 1,500 contacts | $45 | up to 1,500 contacts | not published |
| Standard, 2,500 contacts | $60 | up to 2,500 contacts | not published |
| Standard, 5,000 contacts | $100 | up to 5,000 contacts | not published |
| Standard, 10,000 contacts | $135 | up to 10,000 contacts | not published |
| Standard, 15,000 contacts | $230 | up to 15,000 contacts | not published |
| Standard, 20,000 contacts | $285 | up to 20,000 contacts | not published |
| Standard, 25,000 contacts | $310 | up to 25,000 contacts | not published |
| Standard, 30,000 contacts | $340 | up to 30,000 contacts | not published |
| Standard, 40,000 contacts | $410 | up to 40,000 contacts | not published |
| Standard, 50,000 contacts | $450 | up to 50,000 contacts | not published |
| Standard, 75,000 contacts | $630 | up to 75,000 contacts | not published |
| Standard, 100,000 contacts | $800 | up to 100,000 contacts | not published |
| Premium, 10,000 contacts | $350 | up to 10,000 contacts | not published |
| Premium, 15,000 contacts | $465 | up to 15,000 contacts | not published |
| Premium, 20,000 contacts | $535 | up to 20,000 contacts | not published |
| Premium, 25,000 contacts | $620 | up to 25,000 contacts | not published |
| Premium, 30,000 contacts | $685 | up to 30,000 contacts | not published |
| Premium, 40,000 contacts | $750 | up to 40,000 contacts | not published |
| Premium, 50,000 contacts | $815 | up to 50,000 contacts | not published |
| Premium, 75,000 contacts | $900 | up to 75,000 contacts | not published |
| Premium, 100,000 contacts | $1,025 | up to 100,000 contacts | not published |
| Premium, 130,000 contacts | $1,150 | up to 130,000 contacts | not published |
| Premium, 150,000 contacts | $1,325 | up to 150,000 contacts | not published |
| Premium, 200,000 contacts | $1,600 | up to 200,000 contacts | not published |
Before you sign up
- Free trial
- 14 days
- Contract
- Monthly; cancel or downgrade any time, change takes effect at the end of the billing period
Who it suits
Built for: A small business that wants the most familiar email tool with a huge integration catalogue and is happy to pay more per contact as the list grows.
Weak at: Expensive at scale and tight on the free plan: 250 contacts and 500 sends a month is the smallest free cap of the big platforms, and every plan multiplies price by list size with no flat option.
Mailchimp compared, head to head
The pairs people actually search for, each one priced at the same four sizes off both vendors' own pages.
Is it the right one for you?
Mailchimp is one of 18 email marketing and newsletter platforms on this site. The shortlist asks 6 questions and gives you four honest picks priced at your own client count, including every platform that beats this one outright at your size.
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