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Klaviyo vs Mailchimp
Priced at four list sizes, the features checked against both pricing pages.
Take Klaviyo if you want a store's email, serious automation and SMS beside email. Take Mailchimp if you want a mature platform with a large ecosystem and the least to learn. Mailchimp is cheaper at every size we price.
What each one actually costs
The real monthly figure at four list sizes with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses. The cheaper of the two is marked on every row.
| Klaviyo | Mailchimp | Difference | |
|---|---|---|---|
| 1,000 contacts | $60 | $45 | $15 |
| 5,000 contacts | $100 | $75 | $25 |
| 25,000 contacts | $400 | $270 | $130 |
| 100,000 contacts | $1,380 | $800 | $580 |
What is actually different
- Mailchimp lists A/B testing, landing pages and transactional email where Klaviyo does not, which is their own wording rather than something we verified.
No verdict from me yet
I have not used Klaviyo or Mailchimp on camera, so everything on this page comes from their own pricing pages, re-read weekly, and nothing from my own experience. When I review either, it will be here.
Before you sign up to either
| Klaviyo | Mailchimp | |
|---|---|---|
| Free trial | None published | 14 days |
| Free plan | None | None |
| Contract | Monthly; the plan moves up automatically as active profiles grow | Monthly; cancel or downgrade any time, change takes effect at the end of the billing period |
| Payment fee | None on top | None on top |
Reading further
The full price ladder, every plan and the add-ons charged on top are on each platform's own page. If neither of these two is quite it, each page also has the alternatives ranked against it.
People search for this comparison as: klaviyo vs mailchimp, mailchimp vs klaviyo.
Questions people ask about these two
Is Klaviyo or Mailchimp cheaper?
Mailchimp is cheaper at every size we price.
How much does Klaviyo cost a month?
Klaviyo is $60 a month at 1,000 contacts and $1,380 at 100,000 contacts, read off their own pricing page and re-checked every week.
How much does Mailchimp cost a month?
Mailchimp is $45 a month at 1,000 contacts and $800 at 100,000 contacts, read off their own pricing page and re-checked every week.
Does Klaviyo or Mailchimp have a free trial?
Klaviyo has a Free, up to 250 active profiles plan at $0. Mailchimp publishes a 14-day free trial and a Free, 250 contacts plan at $0.
Make a third option? If you make email marketing and newsletter platforms and it is missing from this list, ask to be shortlisted. Listings are free and cannot be bought.
Neither, or not sure?
A head to head only helps once you have picked the two. The shortlist asks 6 questions about what you send and how big your list is, and gives you four picks priced at your own list size, from all 18.
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