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The 9 closest of 11, each with its real monthly cost at 5,000 contacts and what it does that Klaviyo does not. See all 18.
Constant Contact does everything we verified about Klaviyo for $20 a month less at 5,000 contacts, $80 against $100. It is a price cut rather than an upgrade: on the two features checked against the vendors’ own pricing pages the two are level. The trade: Klaviyo is built for a store's email and serious automation and Constant Contact is not, so this is a swap with a cost.
The dearest ladder here for a plain newsletter list: $150 a month at 10,000 profiles and $720 at 50,000, with no annual discount on the page, no landing pages and no paid-subscription tooling, so a creator or a non-ecommerce business pays for data features it will not use.
It runs $100 a month at 5,000 contacts with the add-ons it forces on you included. 11 of the 11 alternatives to Klaviyo cost less than that.
Ranked by how much of what we record for Klaviyo each platform also does. Constant Contact is the nearest, and it is $20 a month cheaper at 5,000 contacts. On every feature this site records, the two are level.
$20 a month cheaper$50 at 2,500 contacts
An established small business that wants email, social posting, events and SMS run from one account with phone support and does not need the cheapest list price.
Everything this site records for Klaviyo is also recorded for these, and they cost less at 5,000 contacts, each priced on what it charges by. That is not the same as saying they are better: the last column is what Klaviyo is built for that they are not, and for someone who needs that, the saving is not a saving.
| Platform | At 5,000 contacts | You save | What Klaviyo does that it does not |
|---|---|---|---|
| Brevo | $32 | $68 | a store's email and serious automation |
| GetResponse | $54 | $46 | a store's email, serious automation and SMS beside email |
| Mailchimp | $75 | $25 | a store's email, serious automation and SMS beside email |
| Constant Contact | $80 | $20 | a store's email and serious automation |
| Omnisend | $81 | $19 | serious automation |
Prices are the real monthly cost at 5,000 contacts, or the equivalent size on whatever each one charges by, with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses.
$19 a month cheaper$44 at 2,500 contacts
An online store that wants email, SMS and web push driven by order and browsing data, with a real free plan to start on.
$68 a month cheaper$32 at 10,000 emails
A small business with a large list that sends occasionally, because the bill follows emails sent rather than contacts, and that wants transactional email and SMS in the same account.
$25 a month cheaper$45 at 2,500 contacts
A small business that wants the most familiar email tool with a huge integration catalogue and is happy to pay more per contact as the list grows.
$25 a month cheaper$74 at 2,500 contacts
A team that wants a polished, template-led email tool from a long-established vendor and is willing to pay a premium for it.
$46 a month cheaper$29 at 2,500 contacts
A business that wants email, landing pages, funnels, webinars and courses under one roof and is happy to step up a plan to unlock automation.
$51 a month cheaper$33 at 2,500 contacts
A small business or creator who wants the full toolset, including landing pages, paid newsletters and digital products, at the lowest paid price in the category.
$40 a month cheaper$35 at 2,500 contacts
A small business or solo creator who wants a long-established, support-heavy email tool with landing pages and simple selling built in, and a free plan to start on.
$48 a month cheaper$32 at 2,500 contacts
A creator or small business that wants beautiful templates and the least to learn, with checkout and subscriptions available when they start selling.
An online store that wants email, SMS and its customer data in one place and will pay by reachable customer profile rather than by list size.
On this site it is the pick for a store's email, serious automation and SMS beside email. If that is you, read the savings above and then ignore them.
The pairs people actually search for, each one priced at the same four sizes off both vendors' own pages.
Constant Contact. It is $20 a month cheaper at the size we compare on and gives up nothing we verify, though you should read why it exists before swapping: no two of these do exactly the same job.
Brevo, GetResponse and Mailchimp are cheaper and level with Klaviyo on every feature we verify. Nothing here is strictly better: each one exists to do a slightly different job.
Klaviyo is $60 a month at 1,000 contacts and $1,380 at 100,000 contacts, read off their own pricing page and re-checked every week.
The dearest ladder here for a plain newsletter list: $150 a month at 10,000 profiles and $720 at 50,000, with no annual discount on the page, no landing pages and no paid-subscription tooling, so a creator or a non-ecommerce business pays for data features it will not use.
We compare 11 of them here, every one priced at the same size off its own pricing page, and the whole list of 18 is on the email marketing page.
Should yours be on this list? If you make email marketing and newsletter platforms and it is not compared here, ask to be shortlisted. Listings are free and cannot be bought.
Two features were checked against each vendor's own pricing page: a price that does not move with the list and a free plan. Those are the ones written above as does and does not. The other twelve are read out of each vendor's own pricing page, so an absence there means we did not find it listed, not that the product lacks it, and those lines say lists and does not list instead. How all of this gets checked.
This page compares everything to Klaviyo. The shortlist asks 6 questions about what you send and how big your list is, and gives you four picks priced at your own list size, which is a better question than “what is like the one I already have”.
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