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Kit vs Klaviyo
Priced at four list sizes, the features checked against both pricing pages.
Take Kit if you want a creator's newsletter, a free plan you can run on and monetising a newsletter. Take Klaviyo if you want a store's email, serious automation and SMS beside email. Kit is cheaper at every size we price.
What each one actually costs
The real monthly figure at four list sizes with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses. The cheaper of the two is marked on every row.
| Kit | Klaviyo | Difference | |
|---|---|---|---|
| 1,000 contacts | $0 | $60 | $60 |
| 5,000 contacts | $0 | $100 | $100 |
| 25,000 contacts | $199 | $400 | $201 |
| 100,000 contacts | $679 | $1,380 | $701 |
What is actually different
- Kit lists A/B testing, landing pages and paid subscriptions where Klaviyo does not, which is their own wording rather than something we verified.
- Klaviyo lists AI writing where Kit does not, which is their own wording rather than something we verified.
No verdict from me yet
I have not used Kit or Klaviyo on camera, so everything on this page comes from their own pricing pages, re-read weekly, and nothing from my own experience. When I review either, it will be here.
Before you sign up to either
| Kit | Klaviyo | |
|---|---|---|
| Free trial | 14 days | None published |
| Free plan | None | None |
| Contract | Monthly or yearly; cancel any time | Monthly; the plan moves up automatically as active profiles grow |
| Payment fee | None on top | None on top |
Reading further
The full price ladder, every plan and the add-ons charged on top are on each platform's own page. If neither of these two is quite it, each page also has the alternatives ranked against it.
People search for this comparison as: convertkit vs klaviyo.
Questions people ask about these two
Is Kit or Klaviyo cheaper?
Kit is cheaper at every size we price.
How much does Kit cost a month?
Kit is free at 1,000 contacts, $199 a month at 25,000 contacts and $679 at 100,000 contacts, read off their own pricing page and re-checked every week.
How much does Klaviyo cost a month?
Klaviyo is $60 a month at 1,000 contacts and $1,380 at 100,000 contacts, read off their own pricing page and re-checked every week.
Does Kit or Klaviyo have a free trial?
Kit publishes a 14-day free trial and a Newsletter (free), up to 10,000 subscribers plan at $0. Klaviyo has a Free, up to 250 active profiles plan at $0.
Make a third option? If you make email marketing and newsletter platforms and it is missing from this list, ask to be shortlisted. Listings are free and cannot be bought.
Neither, or not sure?
A head to head only helps once you have picked the two. The shortlist asks 6 questions about what you send and how big your list is, and gives you four picks priced at your own list size, from all 18.
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