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Campaign Monitor vs Klaviyo
Priced at four list sizes, the features checked against both pricing pages.
Take Campaign Monitor if you want a mature platform with a large ecosystem and the least to learn. Take Klaviyo if you want a store's email, serious automation and SMS beside email. Klaviyo is cheaper at a small contact count and Campaign Monitor is cheaper by 5,000 contacts, so the answer changes with your size.
What each one actually costs
The real monthly figure at four list sizes with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses. The cheaper of the two is marked on every row.
| Campaign Monitor | Klaviyo | Difference | |
|---|---|---|---|
| 1,000 contacts | $74 | $60 | $14 |
| 5,000 contacts | $75 | $100 | $25 |
| 25,000 contacts | $241 | $400 | $159 |
| 100,000 contacts | $1,074 | $1,380 | $306 |
What is actually different
- Campaign Monitor lists A/B testing and transactional email where Klaviyo does not, which is their own wording rather than something we verified.
- Klaviyo lists SMS where Campaign Monitor does not, which is their own wording rather than something we verified.
No verdict from me yet
I have not used Campaign Monitor or Klaviyo on camera, so everything on this page comes from their own pricing pages, re-read weekly, and nothing from my own experience. When I review either, it will be here.
Before you sign up to either
| Campaign Monitor | Klaviyo | |
|---|---|---|
| Free trial | 30 days | None published |
| Free plan | None | None |
| Contract | Monthly or annual (10% off); switch plans any time | Monthly; the plan moves up automatically as active profiles grow |
| Payment fee | None on top | None on top |
Reading further
The full price ladder, every plan and the add-ons charged on top are on each platform's own page. If neither of these two is quite it, each page also has the alternatives ranked against it.
People search for this comparison as: campaign monitor vs klaviyo.
Questions people ask about these two
Is Campaign Monitor or Klaviyo cheaper?
Klaviyo is cheaper at a small contact count and Campaign Monitor is cheaper by 5,000 contacts, so the answer changes with your size.
How much does Campaign Monitor cost a month?
Campaign Monitor is $74 a month at 1,000 contacts and $1,074 at 100,000 contacts, read off their own pricing page and re-checked every week.
How much does Klaviyo cost a month?
Klaviyo is $60 a month at 1,000 contacts and $1,380 at 100,000 contacts, read off their own pricing page and re-checked every week.
Does Campaign Monitor or Klaviyo have a free trial?
Campaign Monitor publishes a 30-day free trial. Klaviyo has a Free, up to 250 active profiles plan at $0.
Make a third option? If you make email marketing and newsletter platforms and it is missing from this list, ask to be shortlisted. Listings are free and cannot be bought.
Neither, or not sure?
A head to head only helps once you have picked the two. The shortlist asks 6 questions about what you send and how big your list is, and gives you four picks priced at your own list size, from all 18.
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