Home › Email marketing › EmailOctopus vs MailerLite
EmailOctopus vs MailerLite
Priced at four list sizes, the features checked against both pricing pages.
Take EmailOctopus if you want a free plan you can run on and the cheapest way to send to a real list. Take MailerLite if you want the cheapest way to send to a real list, a free plan you can run on and the least to learn. EmailOctopus is cheaper at every size we price.
What each one actually costs
The real monthly figure at four list sizes with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses. The cheaper of the two is marked on every row.
| EmailOctopus | MailerLite | Difference | |
|---|---|---|---|
| 1,000 contacts | $20 | $33 | $13 |
| 5,000 contacts | $31.50 | $49 | $17.50 |
| 25,000 contacts | $94.50 | $179 | $84.50 |
| 100,000 contacts | $345 | $439 | $94 |
What is actually different
- MailerLite lists A/B testing, AI writing, a store integration, paid subscriptions and segmentation where EmailOctopus does not, which is their own wording rather than something we verified.
No verdict from me yet
I have not used EmailOctopus or MailerLite on camera, so everything on this page comes from their own pricing pages, re-read weekly, and nothing from my own experience. When I review either, it will be here.
Before you sign up to either
| EmailOctopus | MailerLite | |
|---|---|---|
| Free trial | None published | 14 days |
| Free plan | None | None |
| Contract | Monthly or yearly; cancel any time | Monthly or annual (10% off); free plan has no time limit |
| Payment fee | None on top | None on top |
Reading further
The full price ladder, every plan and the add-ons charged on top are on each platform's own page. If neither of these two is quite it, each page also has the alternatives ranked against it.
People search for this comparison as: emailoctopus vs mailerlite, emailoctopus vs mailerlite reddit, mailerlite vs emailoctopus.
Questions people ask about these two
Is EmailOctopus or MailerLite cheaper?
EmailOctopus is cheaper at every size we price.
How much does EmailOctopus cost a month?
EmailOctopus is $20 a month at 1,000 contacts and $345 at 100,000 contacts, read off their own pricing page and re-checked every week.
How much does MailerLite cost a month?
MailerLite is $33 a month at 1,000 contacts and $439 at 100,000 contacts, read off their own pricing page and re-checked every week.
Does EmailOctopus or MailerLite have a free trial?
EmailOctopus has a Starter plan at $0. MailerLite publishes a 14-day free trial and a Free plan at $0.
Make a third option? If you make email marketing and newsletter platforms and it is missing from this list, ask to be shortlisted. Listings are free and cannot be bought.
Neither, or not sure?
A head to head only helps once you have picked the two. The shortlist asks 6 questions about what you send and how big your list is, and gives you four picks priced at your own list size, from all 18.
Build your shortlist