EmailOctopus pricing

A small list that wants the cheapest honest email tool, starting on a real free plan and paying very little as it grows.

Freeto start

Try EmailOctopus

What EmailOctopus actually costs

The monthly figure at that many contacts, which is what EmailOctopus charges by. Same engine the shortlist quiz uses, so these cannot disagree with it.

1,000 contacts: $20Pro, 2,500 contacts
5,000 contacts: $31.50Pro, 5,000 contacts
25,000 contacts: $94.50Pro, 25,000 contacts
100,000 contacts: $345Pro, 100,000 contacts

Every published plan

Read off EmailOctopus’s own pricing page, last checked 22 Oct 2026.

Starter is free for up to 2,500 subscribers and 10,000 emails a month, with EmailOctopus branding, one landing page, one form and one user. Pro is priced by subscribers in 44 bands from 500 to 500,000 (above that, ask for a quote), with a send allowance of 10 emails per subscriber a month (10,000 at the first two bands). monthly_usd is the pay-monthly price; annual_monthly_usd is the per-month price when billed yearly, which the page labels Save 10% (the saving is a little more than 10% at the smaller bands). A separate EmailOctopus Connect product, where you bring your own Amazon SES account, is cheaper and is not recorded here. Nonprofits get 20% off for life.

Plan	Per month	Includes	Over that
Starter	Free	up to 2,500 contacts	not published
Pro, 500 contacts	$10	up to 500 contacts	not published
Pro, 1,000 contacts	$13.50	up to 1,000 contacts	not published
Pro, 2,500 contacts	$20	up to 2,500 contacts	not published
Pro, 5,000 contacts	$31.50	up to 5,000 contacts	not published
Pro, 7,500 contacts	$38	up to 7,500 contacts	not published
Pro, 10,000 contacts	$44.50	up to 10,000 contacts	not published
Pro, 15,000 contacts	$60	up to 15,000 contacts	not published
Pro, 20,000 contacts	$78	up to 20,000 contacts	not published
Pro, 25,000 contacts	$94.50	up to 25,000 contacts	not published
Pro, 50,000 contacts	$178	up to 50,000 contacts	not published
Pro, 100,000 contacts	$345	up to 100,000 contacts	not published
Pro, 200,000 contacts	$623	up to 200,000 contacts	not published
Pro, 500,000 contacts	$1,478	up to 500,000 contacts	not published

Before you sign up

Contract: Monthly or yearly; cancel any time

Who it suits

Built for: A small list that wants the cheapest honest email tool, starting on a real free plan and paying very little as it grows.

Weak at: The pricing page lists no segmentation, A/B testing, SMS, transactional email, store integration or AI writing, so the feature set is deliberately narrow.

EmailOctopus compared, head to head

The pairs people actually search for, each one priced at the same four sizes off both vendors' own pages.

EmailOctopus vs beehiivBoth priced at four sizes EmailOctopus vs BrevoBoth priced at four sizes EmailOctopus vs KitBoth priced at four sizes EmailOctopus vs MailchimpBoth priced at four sizes EmailOctopus vs MailerLiteBoth priced at four sizes

Is it the right one for you?

EmailOctopus is one of 18 email marketing and newsletter platforms on this site. The shortlist asks 6 questions and gives you four honest picks priced at your own client count, including every platform that beats this one outright at your size.

Build your shortlist Compare it with the alternatives

Make something like EmailOctopus? If your product belongs on this list and is not on it, ask to be shortlisted. Listings are free and cannot be bought.