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The 9 closest of 15, each with its real monthly cost at 5,000 contacts and what it does that EmailOctopus does not. See all 18.
Systeme.io does everything we verified about EmailOctopus for $14.50 a month less at 5,000 contacts, $17 against $31.50. It is a price cut rather than an upgrade: on the two features checked against the vendors’ own pricing pages the two are level.
The pricing page lists no segmentation, A/B testing, SMS, transactional email, store integration or AI writing, so the feature set is deliberately narrow.
It runs $31.50 a month at 5,000 contacts with the add-ons it forces on you included. 3 of the 15 alternatives to EmailOctopus cost less than that.
Ranked by how much of what we record for EmailOctopus each platform also does. Flodesk is the nearest, and it is $20.50 a month dearer at 5,000 contacts. On every feature this site records, the two are level.
$20.50 a month dearer$32 at 2,500 contacts
A creator or small business that wants beautiful templates and the least to learn, with checkout and subscriptions available when they start selling.
Everything this site records for EmailOctopus is also recorded for these, and they cost less at 5,000 contacts. That is not the same as saying they are better: the last column is what EmailOctopus is built for that they are not, and for someone who needs that, the saving is not a saving.
| Platform | At 5,000 contacts | You save | What EmailOctopus does that it does not |
|---|---|---|---|
| Kit | $0 | $31.50 | the cheapest way to send to a real list |
Prices are the real monthly cost at 5,000 contacts, or the equivalent size on whatever each one charges by, with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses.
$14.50 a month cheaper$17 at 2,500 contacts
Email, funnels, a course and a checkout in one subscription that starts free at 2,000 contacts.
$16.50 a month dearer$32 at 2,500 contacts
A small business that wants full marketing automation, landing pages and transactional email at one of the lowest per-contact prices going.
$17.50 a month dearer$33 at 2,500 contacts
A small business or creator who wants the full toolset, including landing pages, paid newsletters and digital products, at the lowest paid price in the category.
$28.50 a month dearer$35 at 2,500 contacts
A small business or solo creator who wants a long-established, support-heavy email tool with landing pages and simple selling built in, and a free plan to start on.
$267.50 a month dearer$299 at 2,500 contacts
A small business that wants email and sales automation to run the follow-up for it, with the CRM, payments and booking in the same place.
$31.50 a month cheaper$0 at 2,500 contacts
A creator or newsletter writer who wants a generous free tier, paid subscriptions and digital products built in, and does not need corporate marketing features.
$0.50 a month dearer$32 at 10,000 emails
A small business with a large list that sends occasionally, because the bill follows emails sent rather than contacts, and that wants transactional email and SMS in the same account.
$43.50 a month dearer$45 at 2,500 contacts
A small business that wants the most familiar email tool with a huge integration catalogue and is happy to pay more per contact as the list grows.
A small list that wants the cheapest honest email tool, starting on a real free plan and paying very little as it grows.
On this site it is the pick for a free plan you can run on and the cheapest way to send to a real list. If that is you, read the savings above and then ignore them.
The pairs people actually search for, each one priced at the same four sizes off both vendors' own pages.
Systeme.io. It is $14.50 a month cheaper at the size we compare on and gives up nothing we verify, though you should read why it exists before swapping: no two of these do exactly the same job.
Kit is cheaper and level with EmailOctopus on every feature we verify. Nothing here is strictly better: each one exists to do a slightly different job.
EmailOctopus is $20 a month at 1,000 contacts and $345 at 100,000 contacts, read off their own pricing page and re-checked every week.
The pricing page lists no segmentation, A/B testing, SMS, transactional email, store integration or AI writing, so the feature set is deliberately narrow.
We compare 15 of them here, every one priced at the same size off its own pricing page, and the whole list of 18 is on the email marketing page.
Should yours be on this list? If you make email marketing and newsletter platforms and it is not compared here, ask to be shortlisted. Listings are free and cannot be bought.
Two features were checked against each vendor's own pricing page: a price that does not move with the list and a free plan. Those are the ones written above as does and does not. The other twelve are read out of each vendor's own pricing page, so an absence there means we did not find it listed, not that the product lacks it, and those lines say lists and does not list instead. How all of this gets checked.
This page compares everything to EmailOctopus. The shortlist asks 6 questions about what you send and how big your list is, and gives you four picks priced at your own list size, which is a better question than “what is like the one I already have”.
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