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EmailOctopus vs Kit
Priced at four list sizes, the features checked against both pricing pages.
Take EmailOctopus if you want a free plan you can run on and the cheapest way to send to a real list. Take Kit if you want a creator's newsletter, a free plan you can run on and monetising a newsletter. Kit is cheaper at a small contact count and EmailOctopus is cheaper by 25,000 contacts, so the answer changes with your size.
What each one actually costs
The real monthly figure at four list sizes with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses. The cheaper of the two is marked on every row.
| EmailOctopus | Kit | Difference | |
|---|---|---|---|
| 1,000 contacts | $20 | $0 | $20 |
| 5,000 contacts | $31.50 | $0 | $31.50 |
| 25,000 contacts | $94.50 | $199 | $104.50 |
| 100,000 contacts | $345 | $679 | $334 |
What is actually different
- Kit lists A/B testing, a store integration, paid subscriptions, segmentation and SMS where EmailOctopus does not, which is their own wording rather than something we verified.
No verdict from me yet
I have not used EmailOctopus or Kit on camera, so everything on this page comes from their own pricing pages, re-read weekly, and nothing from my own experience. When I review either, it will be here.
Before you sign up to either
| EmailOctopus | Kit | |
|---|---|---|
| Free trial | None published | 14 days |
| Free plan | None | None |
| Contract | Monthly or yearly; cancel any time | Monthly or yearly; cancel any time |
| Payment fee | None on top | None on top |
Reading further
The full price ladder, every plan and the add-ons charged on top are on each platform's own page. If neither of these two is quite it, each page also has the alternatives ranked against it.
People search for this comparison as: emailoctopus vs kit.
Questions people ask about these two
Is EmailOctopus or Kit cheaper?
Kit is cheaper at a small contact count and EmailOctopus is cheaper by 25,000 contacts, so the answer changes with your size.
How much does EmailOctopus cost a month?
EmailOctopus is $20 a month at 1,000 contacts and $345 at 100,000 contacts, read off their own pricing page and re-checked every week.
How much does Kit cost a month?
Kit is free at 1,000 contacts, $199 a month at 25,000 contacts and $679 at 100,000 contacts, read off their own pricing page and re-checked every week.
Does EmailOctopus or Kit have a free trial?
EmailOctopus has a Starter plan at $0. Kit publishes a 14-day free trial and a Newsletter (free), up to 10,000 subscribers plan at $0.
Make a third option? If you make email marketing and newsletter platforms and it is missing from this list, ask to be shortlisted. Listings are free and cannot be bought.
Neither, or not sure?
A head to head only helps once you have picked the two. The shortlist asks 6 questions about what you send and how big your list is, and gives you four picks priced at your own list size, from all 18.
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