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Kit vs Substack
Priced at four list sizes, the features checked against both pricing pages.
Take Kit if you want a creator's newsletter, a free plan you can run on and monetising a newsletter. Take Substack if you want a creator's newsletter, monetising a newsletter and a free plan you can run on. Substack is cheaper at every size we price.
What each one actually costs
The real monthly figure at four list sizes with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses. The cheaper of the two is marked on every row.
| Kit | Substack | Difference | |
|---|---|---|---|
| 1,000 contacts | $0 | $0 | level |
| 5,000 contacts | $0 | $0 | level |
| 25,000 contacts | $199 | $0 | $199 |
| 100,000 contacts | $679 | $0 | $679 |
What is actually different
- Kit lists A/B testing, automation sequences, a store integration, sign-up forms, an API and integrations, landing pages, reporting, segmentation and SMS where Substack does not, which is their own wording rather than something we verified.
No verdict from me yet
I have not used Kit or Substack on camera, so everything on this page comes from their own pricing pages, re-read weekly, and nothing from my own experience. When I review either, it will be here.
Before you sign up to either
| Kit | Substack | |
|---|---|---|
| Free trial | 14 days | None published |
| Free plan | None | None |
| Contract | Monthly or yearly; cancel any time | No subscription; 10% of paid subscription revenue plus Stripe fees |
| Payment fee | None on top | None on top |
Reading further
The full price ladder, every plan and the add-ons charged on top are on each platform's own page. If neither of these two is quite it, each page also has the alternatives ranked against it.
People search for this comparison as: convertkit vs substack.
Questions people ask about these two
Is Kit or Substack cheaper?
Substack is cheaper at every size we price.
How much does Kit cost a month?
Kit is free at 1,000 contacts, $199 a month at 25,000 contacts and $679 at 100,000 contacts, read off their own pricing page and re-checked every week.
How much does Substack cost a month?
Nothing, at the sizes we price. Substack's Free to publish plan covers 1,000 to 100,000 contacts, so the figure in our table is $0 at all four. Paid plans add features rather than seats.
Does Kit or Substack have a free trial?
Kit publishes a 14-day free trial and a Newsletter (free), up to 10,000 subscribers plan at $0. Substack has a Free to publish plan at $0.
Make a third option? If you make email marketing and newsletter platforms and it is missing from this list, ask to be shortlisted. Listings are free and cannot be bought.
Neither, or not sure?
A head to head only helps once you have picked the two. The shortlist asks 6 questions about what you send and how big your list is, and gives you four picks priced at your own list size, from all 18.
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