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ActiveCampaign vs Kit
Priced at four list sizes, the features checked against both pricing pages.
Take ActiveCampaign if you want serious automation and email inside the platform that runs everything. Take Kit if you want a creator's newsletter, a free plan you can run on and monetising a newsletter. Kit is cheaper at every size we price.
What each one actually costs
The real monthly figure at four list sizes with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses. The cheaper of the two is marked on every row.
| ActiveCampaign | Kit | Difference | |
|---|---|---|---|
| 1,000 contacts | $15 | $0 | $15 |
| 5,000 contacts | $79 | $0 | $79 |
| 25,000 contacts | $389 | $199 | $190 |
| 100,000 contacts | $1,169 | $679 | $490 |
What is actually different
- ActiveCampaign lists AI writing and transactional email where Kit does not, which is their own wording rather than something we verified.
- Kit lists paid subscriptions where ActiveCampaign does not, which is their own wording rather than something we verified.
No verdict from me yet
I have not used ActiveCampaign or Kit on camera, so everything on this page comes from their own pricing pages, re-read weekly, and nothing from my own experience. When I review either, it will be here.
Before you sign up to either
| ActiveCampaign | Kit | |
|---|---|---|
| Free trial | 14 days | 14 days |
| Free plan | None | None |
| Contract | Annual billing is the published price | Monthly or yearly; cancel any time |
| Payment fee | None on top | None on top |
Reading further
The full price ladder, every plan and the add-ons charged on top are on each platform's own page. If neither of these two is quite it, each page also has the alternatives ranked against it.
People search for this comparison as: activecampaign vs convertkit, activecampaign vs kit, convertkit vs activecampaign.
Questions people ask about these two
Is ActiveCampaign or Kit cheaper?
Kit is cheaper at every size we price.
How much does ActiveCampaign cost a month?
ActiveCampaign is $15 a month at 1,000 contacts and $1,169 at 100,000 contacts, read off their own pricing page and re-checked every week.
How much does Kit cost a month?
Kit is free at 1,000 contacts, $199 a month at 25,000 contacts and $679 at 100,000 contacts, read off their own pricing page and re-checked every week.
Does ActiveCampaign or Kit have a free trial?
ActiveCampaign publishes a 14-day free trial. Kit publishes a 14-day free trial and a Newsletter (free), up to 10,000 subscribers plan at $0.
Make a third option? If you make email marketing and newsletter platforms and it is missing from this list, ask to be shortlisted. Listings are free and cannot be bought.
Neither, or not sure?
A head to head only helps once you have picked the two. The shortlist asks 6 questions about what you send and how big your list is, and gives you four picks priced at your own list size, from all 18.
Build your shortlist