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MailerLite vs Omnisend
Priced at four list sizes, the features checked against both pricing pages.
Take MailerLite if you want the cheapest way to send to a real list, a free plan you can run on and the least to learn. Take Omnisend if you want a store's email, a free plan you can run on and SMS beside email. Omnisend is cheaper at a small contact count and MailerLite is cheaper by 5,000 contacts, so the answer changes with your size.
What each one actually costs
The real monthly figure at four list sizes with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses. The cheaper of the two is marked on every row.
| MailerLite | Omnisend | Difference | |
|---|---|---|---|
| 1,000 contacts | $33 | $30 | $3 |
| 5,000 contacts | $49 | $81 | $32 |
| 25,000 contacts | $179 | $282 | $103 |
| 100,000 contacts | $439 | $900 | $461 |
What is actually different
- MailerLite lists paid subscriptions where Omnisend does not, which is their own wording rather than something we verified.
- Omnisend lists SMS where MailerLite does not, which is their own wording rather than something we verified.
No verdict from me yet
I have not used MailerLite or Omnisend on camera, so everything on this page comes from their own pricing pages, re-read weekly, and nothing from my own experience. When I review either, it will be here.
Before you sign up to either
| MailerLite | Omnisend | |
|---|---|---|
| Free trial | 14 days | None published |
| Free plan | None | Yes: 250 contacts and 500 emails a month, all features |
| Contract | Monthly or annual (10% off); free plan has no time limit | Monthly; a first subscription can pay 3 months upfront at 30% off |
| Payment fee | None on top | None on top |
Reading further
The full price ladder, every plan and the add-ons charged on top are on each platform's own page. If neither of these two is quite it, each page also has the alternatives ranked against it.
People search for this comparison as: omnisend vs mailerlite.
Questions people ask about these two
Is MailerLite or Omnisend cheaper?
Omnisend is cheaper at a small contact count and MailerLite is cheaper by 5,000 contacts, so the answer changes with your size.
How much does MailerLite cost a month?
MailerLite is $33 a month at 1,000 contacts and $439 at 100,000 contacts, read off their own pricing page and re-checked every week.
How much does Omnisend cost a month?
Omnisend is $30 a month at 1,000 contacts and $900 at 100,000 contacts, read off their own pricing page and re-checked every week.
Does MailerLite or Omnisend have a free trial?
MailerLite publishes a 14-day free trial and a Free plan at $0. Omnisend has a free plan: Yes: 250 contacts and 500 emails a month, all features.
Make a third option? If you make email marketing and newsletter platforms and it is missing from this list, ask to be shortlisted. Listings are free and cannot be bought.
Neither, or not sure?
A head to head only helps once you have picked the two. The shortlist asks 6 questions about what you send and how big your list is, and gives you four picks priced at your own list size, from all 18.
Build your shortlist