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The 9 closest of 11, each with its real monthly cost at 5,000 contacts and what it does that Omnisend does not. See all 18.
Brevo does everything we verified about Omnisend for $49 a month less at 20,000 emails against Omnisend at 5,000 contacts, $32 against $81. It is a price cut rather than an upgrade: on the two features checked against the vendors’ own pricing pages the two are level. The trade: Omnisend is built for a store's email and Brevo is not, so this is a swap with a cost.
Billing counts non-subscribers as well as subscribers, so a store with a big customer base pays for people it never emails, and Standard caps sends at 12 per contact.
It runs $81 a month at 5,000 contacts with the add-ons it forces on you included. 10 of the 11 alternatives to Omnisend cost less than that.
Ranked by how much of what we record for Omnisend each platform also does. Brevo is the nearest, and it is $49 a month cheaper at 20,000 emails (Omnisend at 5,000 contacts; they charge by different things). On every feature this site records, the two are level.
$49 a month cheaper$32 at 10,000 emails
A small business with a large list that sends occasionally, because the bill follows emails sent rather than contacts, and that wants transactional email and SMS in the same account.
Everything this site records for Omnisend is also recorded for these, and they cost less at 5,000 contacts, each priced on what it charges by. That is not the same as saying they are better: the last column is what Omnisend is built for that they are not, and for someone who needs that, the saving is not a saving.
| Platform | At 5,000 contacts | You save | What Omnisend does that it does not |
|---|---|---|---|
| Brevo | $32 | $49 | a store's email |
| GetResponse | $54 | $27 | a store's email, a free plan you can run on and SMS beside email |
| Mailchimp | $75 | $6 | a store's email, a free plan you can run on and SMS beside email |
Prices are the real monthly cost at 5,000 contacts with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses.
$6 a month cheaper$45 at 2,500 contacts
A small business that wants the most familiar email tool with a huge integration catalogue and is happy to pay more per contact as the list grows.
$1 a month cheaper$50 at 2,500 contacts
An established small business that wants email, social posting, events and SMS run from one account with phone support and does not need the cheapest list price.
$27 a month cheaper$29 at 2,500 contacts
A business that wants email, landing pages, funnels, webinars and courses under one roof and is happy to step up a plan to unlock automation.
$32 a month cheaper$33 at 2,500 contacts
A small business or creator who wants the full toolset, including landing pages, paid newsletters and digital products, at the lowest paid price in the category.
$21 a month cheaper$35 at 2,500 contacts
A small business or solo creator who wants a long-established, support-heavy email tool with landing pages and simple selling built in, and a free plan to start on.
$19 a month dearer$60 at 2,500 contacts
An online store that wants email, SMS and its customer data in one place and will pay by reachable customer profile rather than by list size.
$33 a month cheaper$32 at 2,500 contacts
A small business that wants full marketing automation, landing pages and transactional email at one of the lowest per-contact prices going.
$6 a month cheaper$74 at 2,500 contacts
A team that wants a polished, template-led email tool from a long-established vendor and is willing to pay a premium for it.
An online store that wants email, SMS and web push driven by order and browsing data, with a real free plan to start on.
On this site it is the pick for a store's email, a free plan you can run on and SMS beside email. If that is you, read the savings above and then ignore them.
The pairs people actually search for, each one priced at the same four sizes off both vendors' own pages.
Brevo. It is $49 a month cheaper at the size we compare on and gives up nothing we verify, though you should read why it exists before swapping: no two of these do exactly the same job.
Brevo, GetResponse and Mailchimp are cheaper and level with Omnisend on every feature we verify. Nothing here is strictly better: each one exists to do a slightly different job.
Omnisend is $30 a month at 1,000 contacts and $900 at 100,000 contacts, read off their own pricing page and re-checked every week.
Billing counts non-subscribers as well as subscribers, so a store with a big customer base pays for people it never emails, and Standard caps sends at 12 per contact.
We compare 11 of them here, every one priced at the same size off its own pricing page, and the whole list of 18 is on the email marketing page.
Should yours be on this list? If you make email marketing and newsletter platforms and it is not compared here, ask to be shortlisted. Listings are free and cannot be bought.
Two features were checked against each vendor's own pricing page: a price that does not move with the list and a free plan. Those are the ones written above as does and does not. The other twelve are read out of each vendor's own pricing page, so an absence there means we did not find it listed, not that the product lacks it, and those lines say lists and does not list instead. How all of this gets checked.
This page compares everything to Omnisend. The shortlist asks 6 questions about what you send and how big your list is, and gives you four picks priced at your own list size, which is a better question than “what is like the one I already have”.
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