WeStrive is the closest platform that costs less and gives up nothing we verified. $85 a month at 50 clients, $514 less than Passion.io, and it adds client food logging, more than one coach seat and nutrition plans. The trade: Passion.io is built for selling programmes to people you don't coach and selling courses and content and WeStrive is not, so this is a swap with a cost.
Why coaches look for an alternative
Not fitness-native. No nutrition, no real programming. Expensive once you need the store listing.
It runs $599 a month at 50 clients with the add-ons it forces on you included. 21 of the 22 alternatives on this site cost less than that.
I have not used it. These are the limits the matrix records:
- High cost and significant price increases for existing clients
- Bugs, clunky software, and app functionality failures
The closest thing to Passion.io
Ranked by how much of what we record for Passion.io each platform also does. WeStrive is the nearest, and it is $514 a month cheaper at 50 clients. Nothing we verified is missing; the only gaps are features Passion.io lists and WeStrive does not, which is weaker evidence.
Aggressive pricing across a wide client range, with both trainer and gym tiers under one roof.
$514 a month cheaper than Passion.io · $60 at 25 clients
- Adds client food logging, more than one coach seat and nutrition plans
- Also lists an exercise library and habit tracking
- Does not list video form checks
Try WeStrive →
The rest, in order of how close they are
Prices are the real monthly cost at 50 clients with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses.
Coaches whose brand is the product and who genuinely need their own store-listed app.
$390 a month cheaper than Passion.io · $159 at 25 clients
- Adds more than one coach seat and nutrition plans
- Also lists client check-ins, an exercise library, progress photos and wearable syncing
- Does not list selling courses
Try FitBudd →Coaches who want the app AND the funnel, CRM and launch marketing done for them rather than a self-serve platform to configure.
$249 a month cheaper than Passion.io · $350 at 25 clients
- Adds client food logging and nutrition plans
- Does not do appointment booking
- Also lists an exercise library and leaderboards
- Does not list selling courses and video form checks
Try AppRabbit →High client volume. Unlimited clients at $59/mo is the cheapest route past about 80 clients by a wide margin.
$540 a month cheaper than Passion.io · $59 at 25 clients
- Adds client food logging, more than one coach seat and nutrition plans
- Also lists client check-ins, an exercise library, habit tracking, body metrics, progress photos and wearable syncing
- Does not list group chat
Try My PT Hub →The cheapest legitimate route to your own store-listed app. Ultimate is $99/mo for unlimited clients with real App Store and Play Store listings under the coach's own name, no commission on sales.
$530 a month cheaper than Passion.io · $35 at 25 clients
- Adds client food logging, more than one coach seat and nutrition plans
- Does not do appointment booking
- Also lists client check-ins, an exercise library, habit tracking and progress photos
- Does not list video form checks
Try Kahunas →The value pick at 25 to 100 clients. Branded apps from Pro at $59, nutrition, AI meal planner, packages and payments all included with no add-ons.
$510 a month cheaper than Passion.io · $59 at 25 clients
- Adds client food logging, more than one coach seat and nutrition plans
- Does not do appointment booking
- Also lists an exercise library, habit tracking, leaderboards, body metrics, progress photos and wearable syncing
- Does not list selling courses
Try PT Distinction →School, college and facility strength programmes. Unlimited coach seats is the standout.
$319 a month cheaper than Passion.io · $280 at 25 clients
- Adds more than one coach seat
- Also lists an exercise library, leaderboards and progress photos
- Does not list automations, selling courses, group chat and video form checks
Try TeamBuildr →Coaches who want the widest feature set and a route up to gym or studio management.
$464 a month cheaper than Passion.io · $135 at 25 clients
- Adds client food logging, more than one coach seat and nutrition plans (an add-on at $20 (Grow, Pro 5-15) / 45 (Pro 30-200))
- Also lists client check-ins, an exercise library, intake forms, habit tracking, leaderboards, body metrics and wearable syncing
- Does not list selling courses and group chat
Try ABC Trainerize →CrossFit, endurance and team-based online coaching, plus selling programmes to a wider list.
$484.01 a month cheaper than Passion.io · $64.99 at 25 clients
- Adds more than one coach seat
- Does not do appointment booking
- Also lists client check-ins, an exercise library, body metrics and progress photos
- Does not list selling courses, group chat and video form checks
Try Fitr →
What Passion.io is still the best answer for
Creators selling courses and programmes through an app, more than hands-on coaching.
On this site it is the pick for selling programmes to people you don't coach and selling courses and content. If that is you, read the savings above and then ignore them.
How to read the feature lines
Eight features were checked against each vendor's own pricing page: appointment
booking, client food logging, group programmes, coach seats, nutrition plans, your own app,
sellable packages and taking payments. Those are the ones written above as does and
does not. The other thirteen are read out of each vendor's own feature prose, so an
absence there means we did not find it listed, not that the product lacks it, and those lines
say lists and does not list instead.
How all of this gets checked.
Or let it pick for you
This page compares everything to Passion.io. The shortlist asks 9 questions
about your own roster and gives you four picks priced at your client count, which is a better
question than “what is like the one I already have”.
Build your shortlist →