Durable pricing

What Durable actually costs

The monthly figure at that many sites, which is what Durable charges by. Same engine the shortlist quiz uses, so these cannot disagree with it.

1 site

$25Launch

2 sites

$50Launch x 2

5 sites

$125Launch x 5

10 sites

$250Launch x 10

Every published plan

Read off Durable’s own pricing page, last checked 22 Oct 2026.

Three plans: a real free plan (website, 300 AI credits, CRM up to 10 customers), Launch and Grow. Monthly or yearly billing, yearly saving 15%. The page does not state a website count per plan, so one site per subscription is assumed. Launch includes one free domain registration worth up to $20; Grow a $40 domain credit, unlimited team members, multilingual translation and 5,000 AI credits a month. The page used to name the plans Starter, Business and Mogul; it now reads Free, Launch and Grow.

Before you sign up

Contract

Monthly or yearly (yearly saves 15%); free plan needs no card

Who it suits

Built for: A one-person service business that wants a site, bookings, a CRM and invoicing generated in minutes and is happy to let AI do the design.

Weak at: Not for a shop or a design-led site: the FAQ says it is not built for e-commerce, HTML customisation is limited, and there is no staging or members area on the page.

Durable compared, head to head

The pairs people actually search for, each one priced at the same four sizes off both vendors' own pages.