Take Attio if you want a CRM shaped to your own data, a free plan you can actually run on and growing into a large sales team. Take folk if you want the least setup to run a pipeline and a CRM shaped to your own data. Attio is cheaper at a small user count and folk is cheaper by 5 users, so the answer changes with your size.
What each one actually costs
The real monthly figure at four team sizes with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses. The cheaper of the two is marked on every row.
| Attio | folk | Difference | |
|---|---|---|---|
| 1 users | $0 | $30 | $30 |
| 3 users | $0 | $90 | $90 |
| 5 users | $220 | $150 | $70 |
| 10 users | $440 | $300 | $140 |
What is actually different
- Nothing. On every feature this site records, these two are level, so the decision is price, who each is built for, and which you prefer using.
No verdict from me yet
I have not used Attio or folk on camera, so everything on this page comes from their own pricing pages, re-read weekly, and nothing from my own experience. When I review either, it will be here.
Before you sign up to either
| Attio | folk | |
|---|---|---|
| Free trial | 14 days | 14 days |
| Free plan | None | None |
| Contract | Monthly or annual (save 20%); Enterprise billed annually | Monthly or yearly (save 20%); cancel any time |
| Payment fee | None on top | None on top |
Reading further
The full price ladder, every plan and the add-ons charged on top are on each platform's own page. If neither of these two is quite it, each page also has the alternatives ranked against it.
People search for this comparison as: attio vs folk, folk crm vs attio.
Questions people ask about these two
Is Attio or folk cheaper?
Attio is cheaper at a small user count and folk is cheaper by 5 users, so the answer changes with your size.
How much does Attio cost a month?
Attio is free at 1 user, $220 a month at 5 users and $440 at 10 users, read off their own pricing page and re-checked every week.
How much does folk cost a month?
folk is $30 a month at 1 user and $300 at 10 users, read off their own pricing page and re-checked every week.
Does Attio or folk have a free trial?
Attio publishes a 14-day free trial and a Free plan at $0. folk publishes a 14-day free trial.
Make a third option? If you make CRMs for small service businesses and it is missing from this list, ask to be shortlisted. Listings are free and cannot be bought.
Neither, or not sure?
A head to head only helps once you have picked the two. The shortlist asks 7 questions about what you need it for and how many people need a login, and gives you four picks priced at your own team size, from all 22.
Build your shortlist