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The 9 closest of 14, each with its real monthly cost at 3 users and what it does that Attio does not. See all 22.
Every platform here that costs less than Attio gives up something we verified. There is no cheaper like-for-like, so the question is which feature you are willing to trade, and the cards below name it for each one. That is a point in its favour, not a dodge.
Paid seats are dear for the class ($44 and $99 a month billed monthly), there is no calling, SMS, quoting or forms on the pricing page, and sequences and call recording only arrive on Pro.
It runs $0 a month at 3 users with the add-ons it forces on you included. Nothing else we list in CRMs for small service businesses costs less than that.
Ranked by how much of what we record for Attio each platform also does. folk is the nearest, and it is $90 a month dearer at 3 users. On every feature this site records, the two are level.
$90 a month dearer$30 at 1 user
A founder or small team running relationships out of Gmail, LinkedIn and WhatsApp who wants a light, list-based CRM with campaigns and sequences rather than a sales-ops system.
Prices are the real monthly cost at 3 users with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses.
$117 a month dearer$39 at 1 user
A small B2B sales team that lives in Gmail, Outlook and LinkedIn and wants the CRM to fill itself in rather than be typed into.
$66 a month dearer$22 at 1 user
A small business that wants a tidy contacts-and-pipeline CRM it can start on for nothing and grow into without a sales call.
$87 a month dearer$29 at 1 user
Teams that run on Google Workspace and want the CRM inside Gmail and Google Calendar, with project pipelines for the work after the sale.
$177 a month dearer$59 at 1 user
A Gmail or Google Workspace team that wants its pipeline, contacts and tasks inside the inbox rather than in a separate tab.
$33 a month dearer$11 at 1 user
A phone-and-email sales team that wants built-in calling, chat and email on every plan and AI scoring, sequences and insights from the middle tier.
$75 a month dearer$25 at 1 user
A small business that wants sales, service, marketing email and a storefront in one Salesforce subscription from day one, with a path onto the full platform later.
$27 a month dearer$0 at 1 user
A small business moving off spreadsheets that wants a pipeline, email, calling and booking pages running in an afternoon for the lowest per-user price in this group.
$29.85 a month dearer$9.95 at 1 user
A one-person or small sales team that wants the cheapest per-user pipeline with a next-action habit built in, unlimited contacts, and no setup project.
A small team that wants to model its own data (companies, people, deals and custom objects) in a fast, spreadsheet-like CRM and start on a genuinely usable free plan.
On this site it is the pick for a CRM shaped to your own data, a free plan you can actually run on and growing into a large sales team. Which is why nothing cheaper here matches it.
The pairs people actually search for, each one priced at the same four sizes off both vendors' own pages.
Every cheaper option we price gives something up against Attio, which is a point in its favour.
Attio is free at 1 user, $220 a month at 5 users and $440 at 10 users, read off their own pricing page and re-checked every week.
Paid seats are dear for the class ($44 and $99 a month billed monthly), there is no calling, SMS, quoting or forms on the pricing page, and sequences and call recording only arrive on Pro.
We compare 14 of them here, every one priced at the same size off its own pricing page, and the whole list of 22 is on the crm page.
Should yours be on this list? If you make CRMs for small service businesses and it is not compared here, ask to be shortlisted. Listings are free and cannot be bought.
Two features were checked against each vendor's own pricing page: a free plan and pricing per user. Those are the ones written above as does and does not. The other 14 are read out of each vendor's own pricing page, so an absence there means we did not find it listed, not that the product lacks it, and those lines say lists and does not list instead. How all of this gets checked.
This page compares everything to Attio. The shortlist asks 7 questions about what you need it for and how many people need a login, and gives you four picks priced at your own team size, which is a better question than “what is like the one I already have”.
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