Take Attio if you want a CRM shaped to your own data, a free plan you can actually run on and growing into a large sales team. Take HubSpot if you want running CRM, email and sales from one subscription, a free plan you can actually run on and a mature platform with a large ecosystem. HubSpot is cheaper at a small user count and Attio is cheaper by 1 users, so the answer changes with your size.
What each one actually costs
The real monthly figure at four team sizes with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses. The cheaper of the two is marked on every row.
| Attio | HubSpot | Difference | |
|---|---|---|---|
| 1 users | $0 | $0 | level |
| 3 users | $0 | $60 | $60 |
| 5 users | $220 | $100 | $120 |
| 10 users | $440 | $200 | $240 |
What is actually different
- HubSpot lists a meeting scheduler, built-in calling, web forms, tasks and projects after the sale and quotes, proposals and invoices where Attio does not, which is their own wording rather than something we verified.
No verdict from me yet
I have not used Attio or HubSpot on camera, so everything on this page comes from their own pricing pages, re-read weekly, and nothing from my own experience. When I review either, it will be here.
Before you sign up to either
| Attio | HubSpot | |
|---|---|---|
| Free trial | 14 days | None published |
| Free plan | None | None |
| Contract | Monthly or annual (save 20%); Enterprise billed annually | Free and Starter are monthly or annual; Professional and Enterprise need an annual commitment and a one-time onboarding fee |
| Payment fee | None on top | None on top |
Reading further
The full price ladder, every plan and the add-ons charged on top are on each platform's own page. If neither of these two is quite it, each page also has the alternatives ranked against it.
People search for this comparison as: attio vs hubspot, attio vs hubspot reddit, hubspot vs attio.
Questions people ask about these two
Is Attio or HubSpot cheaper?
HubSpot is cheaper at a small user count and Attio is cheaper by 1 users, so the answer changes with your size.
How much does Attio cost a month?
Attio is free at 1 user, $220 a month at 5 users and $440 at 10 users, read off their own pricing page and re-checked every week.
How much does HubSpot cost a month?
HubSpot is free at 1 user, $60 a month at 3 users and $200 at 10 users, read off their own pricing page and re-checked every week.
Does Attio or HubSpot have a free trial?
Attio publishes a 14-day free trial and a Free plan at $0. HubSpot has a Free plan at $0.
Make a third option? If you make CRMs for small service businesses and it is missing from this list, ask to be shortlisted. Listings are free and cannot be bought.
Neither, or not sure?
A head to head only helps once you have picked the two. The shortlist asks 7 questions about what you need it for and how many people need a login, and gives you four picks priced at your own team size, from all 22.
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