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The 9 closest of 17, each with its real monthly cost at 3 users and what it does that HubSpot does not. See all 22.
Bigin by Zoho CRM does everything we verified about HubSpot for $33 a month less at 3 users, $27 against $60. It is a price cut rather than an upgrade: on the two features checked against the vendors’ own pricing pages the two are level. The trade: HubSpot is built for running CRM, email and sales from one subscription and a mature platform with a large ecosystem and Bigin by Zoho CRM is not, so this is a swap with a cost.
The jump from Starter to Sales Hub Professional is $20 to $100 a seat plus a compulsory $1,500 onboarding fee on an annual commitment, so a sales team that needs Professional features pays far more than any sales-only CRM here.
It runs $60 a month at 3 users with the add-ons it forces on you included. 6 of the 17 alternatives to HubSpot cost less than that.
Ranked by how much of what we record for HubSpot each platform also does. EngageBay is the nearest, and it is $134.97 a month dearer at 3 users. On every feature this site records, the two are level.
$134.97 a month dearer$64.99 at 1 user
A small team that wants marketing email, a sales pipeline, calling, scheduling and a helpdesk in one subscription, starting free and paying by contact count rather than by feature.
Prices are the real monthly cost at 3 users, or the equivalent size on whatever each one charges by, with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses.
$33 a month cheaper$0 at 1 user
A small business moving off spreadsheets that wants a pipeline, email, calling and booking pages running in an afternoon for the lowest per-user price in this group.
$30.15 a month cheaper$9.95 at 1 user
A one-person or small sales team that wants the cheapest per-user pipeline with a next-action habit built in, unlimited contacts, and no setup project.
$9 a month cheaper$51 at 1 user
A sales team of three or more that wants a board-style, highly customisable pipeline with quotes, invoices, mass email and client projects in the same workspace, and is happy to pay annually.
$60 a month cheaper$0 at 1 user
A growing sales team that wants a deep, configurable CRM with built-in calling, mass email, quoting and AI, at a per-user price well under the big names.
$37 a month dearer$97 at 2,500 contacts
A service business or agency that wants the CRM, the funnels, the email and SMS, the calendar and the invoicing in one flat-priced platform with unlimited users and contacts.
$12 a month dearer$24 at 1 user
A sales team that lives in a visual deal pipeline and wants automation, email sync, scheduling and e-signature contracts added one plan at a time.
$87 a month dearer$19 at 1 user
Outbound sales teams that live on the phone and want calling, SMS, email and workflows inside one CRM rather than bolted on.
$239 a month dearer$299 at 2,500 contacts
A small business that wants sales automation and email marketing to run the follow-up for it, priced by contacts with a couple of users included.
A small team that wants marketing, sales, service and a website in one subscription, starting on a real free CRM and paying per seat as it grows.
On this site it is the pick for running CRM, email and sales from one subscription, a free plan you can actually run on and a mature platform with a large ecosystem. If that is you, read the savings above and then ignore them.
The pairs people actually search for, each one priced at the same four sizes off both vendors' own pages.
Bigin by Zoho CRM. It is $33 a month cheaper at the size we compare on and gives up nothing we verify, though you should read why it exists before swapping: no two of these do exactly the same job.
HubSpot is free at 1 user, $60 a month at 3 users and $200 at 10 users, read off their own pricing page and re-checked every week.
The jump from Starter to Sales Hub Professional is $20 to $100 a seat plus a compulsory $1,500 onboarding fee on an annual commitment, so a sales team that needs Professional features pays far more than any sales-only CRM here.
We compare 17 of them here, every one priced at the same size off its own pricing page, and the whole list of 22 is on the crm page.
Should yours be on this list? If you make CRMs for small service businesses and it is not compared here, ask to be shortlisted. Listings are free and cannot be bought.
Two features were checked against each vendor's own pricing page: a free plan and pricing per user. Those are the ones written above as does and does not. The other 14 are read out of each vendor's own pricing page, so an absence there means we did not find it listed, not that the product lacks it, and those lines say lists and does not list instead. How all of this gets checked.
This page compares everything to HubSpot. The shortlist asks 7 questions about what you need it for and how many people need a login, and gives you four picks priced at your own team size, which is a better question than “what is like the one I already have”.
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