Take HubSpot if you want running CRM, email and sales from one subscription, a free plan you can actually run on and a mature platform with a large ecosystem. Take Keap if you want running CRM, email and sales from one subscription and email and automation as the core. HubSpot charges by users and Keap by contacts, so there is no single crossover. At a typical setup HubSpot is $239 a month cheaper ($60 at 3 users against $299 at 5,000 contacts).
What each one actually costs
The real monthly figure at four team sizes with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses. The cheaper of the two is marked on every row. HubSpot charges by users and Keap by contacts, so each column is priced at its own sizes, smallest to largest.
| HubSpot | Keap | Difference | |
|---|---|---|---|
| Size 1 of 4 | $0 at 1 user | $299 at 1,000 contacts | $299 |
| Size 2 of 4 | $60 at 3 users | $299 at 5,000 contacts | $239 |
| Size 3 of 4 | $100 at 5 users | $299 at 25,000 contacts | $199 |
| Size 4 of 4 | $200 at 10 users | $299 at 100,000 contacts | $99 |
What is actually different
- HubSpot lists built-in calling and tasks and projects after the sale where Keap does not, which is their own wording rather than something we verified.
- Keap lists text messaging where HubSpot does not, which is their own wording rather than something we verified.
No verdict from me yet
I have not used HubSpot or Keap on camera, so everything on this page comes from their own pricing pages, re-read weekly, and nothing from my own experience. When I review either, it will be here.
Before you sign up to either
| HubSpot | Keap | |
|---|---|---|
| Free trial | None published | 14 days, no card |
| Free plan | None | None |
| Contract | Free and Starter are monthly or annual; Professional and Enterprise need an annual commitment and a one-time onboarding fee | Monthly, or annual with a $299 early-termination fee |
| Payment fee | None on top | None on top |
Reading further
The full price ladder, every plan and the add-ons charged on top are on each platform's own page. If neither of these two is quite it, each page also has the alternatives ranked against it.
People search for this comparison as: keap vs hubspot.
Questions people ask about these two
Is HubSpot or Keap cheaper?
HubSpot charges by users and Keap by contacts, so there is no single crossover. At a typical setup HubSpot is $239 a month cheaper ($60 at 3 users against $299 at 5,000 contacts).
How much does HubSpot cost a month?
HubSpot is free at 1 user, $60 a month at 3 users and $200 at 10 users, read off their own pricing page and re-checked every week.
How much does Keap cost a month?
Keap is $299 a month at every size we price, from 1,000 to 100,000 contacts, read off their own pricing page and re-checked every week.
Does HubSpot or Keap have a free trial?
HubSpot has a Free plan at $0. Keap publishes a 14-day free trial, with no card needed.
Make a third option? If you make CRMs for small service businesses and it is missing from this list, ask to be shortlisted. Listings are free and cannot be bought.
Neither, or not sure?
A head to head only helps once you have picked the two. The shortlist asks 7 questions about what you need it for and how many people need a login, and gives you four picks priced at your own team size, from all 22.
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