Take folk if you want the least setup to run a pipeline and a CRM shaped to your own data. Take HubSpot if you want running CRM, email and sales from one subscription, a free plan you can actually run on and a mature platform with a large ecosystem. HubSpot is cheaper at every size we price.
What each one actually costs
The real monthly figure at four team sizes with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses. The cheaper of the two is marked on every row.
| folk | HubSpot | Difference | |
|---|---|---|---|
| 1 users | $30 | $0 | $30 |
| 3 users | $90 | $60 | $30 |
| 5 users | $150 | $100 | $50 |
| 10 users | $300 | $200 | $100 |
What is actually different
- HubSpot lists a meeting scheduler, built-in calling, web forms, tasks and projects after the sale and quotes, proposals and invoices where folk does not, which is their own wording rather than something we verified.
No verdict from me yet
I have not used folk or HubSpot on camera, so everything on this page comes from their own pricing pages, re-read weekly, and nothing from my own experience. When I review either, it will be here.
Before you sign up to either
| folk | HubSpot | |
|---|---|---|
| Free trial | 14 days | None published |
| Free plan | None | None |
| Contract | Monthly or yearly (save 20%); cancel any time | Free and Starter are monthly or annual; Professional and Enterprise need an annual commitment and a one-time onboarding fee |
| Payment fee | None on top | None on top |
Reading further
The full price ladder, every plan and the add-ons charged on top are on each platform's own page. If neither of these two is quite it, each page also has the alternatives ranked against it.
People search for this comparison as: folk crm vs hubspot.
Questions people ask about these two
Is folk or HubSpot cheaper?
HubSpot is cheaper at every size we price.
How much does folk cost a month?
folk is $30 a month at 1 user and $300 at 10 users, read off their own pricing page and re-checked every week.
How much does HubSpot cost a month?
HubSpot is free at 1 user, $60 a month at 3 users and $200 at 10 users, read off their own pricing page and re-checked every week.
Does folk or HubSpot have a free trial?
folk publishes a 14-day free trial. HubSpot has a Free plan at $0.
Make a third option? If you make CRMs for small service businesses and it is missing from this list, ask to be shortlisted. Listings are free and cannot be bought.
Neither, or not sure?
A head to head only helps once you have picked the two. The shortlist asks 7 questions about what you need it for and how many people need a login, and gives you four picks priced at your own team size, from all 22.
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