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ActiveCampaign alternatives

The 6 closest of 6, each with its real monthly cost at 5,000 contacts and what it does that ActiveCampaign does not. See all 20.

Systeme.io does everything we verified about ActiveCampaign for $62 a month less at 5,000 contacts, $17 against $79. It is a price cut rather than an upgrade: on the two features checked against the vendors’ own pricing pages the two are level. The trade: ActiveCampaign is built for email automation as the product and a real CRM pipeline and Systeme.io is not, so this is a swap with a cost.

Why people look for an alternative

We have no recorded weakness for it, so this page is a price and feature comparison rather than a list of complaints.

It runs $79 a month at 5,000 contacts with the add-ons it forces on you included. One of the 6 alternatives on this site costs less than that.

The closest thing to ActiveCampaign

Ranked by how much of what we record for ActiveCampaign each platform also does. Keap is the nearest, and it is $220 a month dearer at 5,000 contacts. Nothing we verified is missing; the only gaps are features ActiveCampaign lists and Keap does not, which is weaker evidence.

Keap

$299at 5,000 contacts

$220 a month dearer$299 at 2,500 contacts

An established small business that wants one system for the list, the pipeline and the follow-up, and will pay for it.

  • Also lists a booking calendar and checkout with order bumps and upsells
  • Does not list split testing
Try Keap

Cheaper, with nothing we record missing

Everything this site records for ActiveCampaign is also recorded for these, and they cost less at 5,000 contacts. That is not the same as saying they are better: the last column is what ActiveCampaign is built for that they are not, and for someone who needs that, the saving is not a saving.

PlatformAt 5,000 contactsYou saveWhat ActiveCampaign does that it does not
Systeme.io$17$62email automation as the product and a real CRM pipeline

The rest, in order of how close they are

Prices are the real monthly cost at 5,000 contacts, or the equivalent size on whatever each one charges by, with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses.

Systeme.io

$17at 5,000 contacts

$62 a month cheaper$17 at 2,500 contacts

Getting an entire funnel, list and course live for nothing, then paying very little as it grows.

  • Also lists a booking calendar, checkout with order bumps and upsells, courses and memberships, separate client accounts and white labelling
Try Systeme.io

GoHighLevel

$97at 5,000 contacts

$18 a month dearer$97 at 2,500 contacts

An agency that wants to rebrand the platform and sell it to its own clients as software.

  • Also lists a booking calendar, checkout with order bumps and upsells, courses and memberships, separate client accounts and white labelling
Try GoHighLevel

Perspective

$205.86at 500 leads

$126.86 a month dearer$205.86 at 250 leads

Mobile-first funnels that feel like an app, built by AI from a description, and priced by the leads they bring in.

  • Also lists building the pages with AI, separate client accounts and white labelling
  • Does not list SMS
Try Perspective

Kartra

$229at 5,000 contacts

$150 a month dearer$119 at 2,500 contacts

A course or membership business that wants the pages, emails and checkout to come from one place.

  • Also lists a booking calendar, checkout with order bumps and upsells and courses and memberships
  • Does not list split testing
Try Kartra

ClickFunnels

$97at 5,000 contacts

$18 a month dearer$97 at 2,500 contacts

Selling something with a real checkout: order bumps, one-click upsells and the funnel around them.

  • Also lists a booking calendar, checkout with order bumps and upsells, courses and memberships and separate client accounts
  • Does not list SMS
Try ClickFunnels

What ActiveCampaign is still the best answer for

When the email automation is the actual product and the pages barely matter.

On this site it is the pick for email automation as the product and a real CRM pipeline. If that is you, read the savings above and then ignore them.

How to read the feature lines

Two features were checked against each vendor's own pricing page: a free plan and running on your own WordPress. Those are the ones written above as does and does not. The other ten are read out of each vendor's own pricing page, so an absence there means we did not find it listed, not that the product lacks it, and those lines say lists and does not list instead. How all of this gets checked.

Or let it pick for you

This page compares everything to ActiveCampaign. The shortlist asks 6 questions about what you are building and gives you four picks priced at your own numbers, which is a better question than “what is like the one I already have”.

Build your shortlist