Kahunas is the closest platform that costs less and gives up nothing we verified. $69 a month at 50 clients, $45.99 less than Fitr, and it adds client food logging and nutrition plans. The trade: Fitr is built for selling programmes to people you don't coach and teams and squads and Kahunas is not, so this is a swap with a cost.
Why coaches look for an alternative
That 5.99% platform fee on payments is real money at volume. Nutrition unclear.
It runs $114.99 a month at 50 clients with the add-ons it forces on you included. 13 of the 22 alternatives on this site cost less than that.
I have not used it. These are the limits the matrix records:
- 5.99% payment processing fee on top of subscription
- Custom app is an additional paid add-on
The closest thing to Fitr
Ranked by how much of what we record for Fitr each platform also does. Coachway is the nearest, and it is $414.01 a month dearer at 50 clients. You would give up group programmes and your own app in the stores.
Solo online coaches who want everything switched on from day one and their payments running through their own Stripe, with no revenue share and no waiting on the platform to release their money.
$414.01 a month dearer than Fitr · $279 at 25 clients
- Adds client food logging and nutrition plans
- Does not do group programmes and your own app in the stores
- Also lists intake forms
Try Coachway →
Cheaper, with nothing we record missing
Everything this site records for Fitr is also recorded for these, and they cost less at 50 clients. That is not the same as saying they are better: the last column is what Fitr is built for that they are not, and for a coach who needs that, the saving is not a saving.
| Platform | At 50 clients | You save | What Fitr does that it does not |
|---|
| My PT Hub | $59 | $55.99 | selling programmes to people you don't coach and teams and squads |
| Everfit | $95 | $19.99 | selling programmes to people you don't coach and teams and squads |
The rest, in order of how close they are
Prices are the real monthly cost at 50 clients with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses.
The cheapest legitimate route to your own store-listed app. Ultimate is $99/mo for unlimited clients with real App Store and Play Store listings under the coach's own name, no commission on sales.
$45.99 a month cheaper than Fitr · $35 at 25 clients
- Adds client food logging and nutrition plans
- Also lists selling courses, group chat and habit tracking
- Does not list body metrics
Try Kahunas →Coaches whose brand is the product and who genuinely need their own store-listed app.
$94.01 a month dearer than Fitr · $159 at 25 clients
- Adds appointment booking (a $50 a month add-on) and nutrition plans
- Also lists group chat, video form checks and wearable syncing
- Does not list body metrics
Try FitBudd →High client volume. Unlimited clients at $59/mo is the cheapest route past about 80 clients by a wide margin.
$55.99 a month cheaper than Fitr · $59 at 25 clients
- Adds appointment booking (not clearly included in the plan price), client food logging and nutrition plans
- Also lists selling courses, habit tracking, video form checks and wearable syncing
Try My PT Hub →School, college and facility strength programmes. Unlimited coach seats is the standout.
$165.01 a month dearer than Fitr · $280 at 25 clients
- Adds appointment booking (a paid add-on)
- Also lists leaderboards
- Does not list automations, client check-ins and body metrics
Try TeamBuildr →Coaches running group programmes and challenges alongside 1:1, with real meal planning and macro tracking included.
$19.99 a month cheaper than Fitr · $95 at 25 clients
- Adds client food logging and nutrition plans
- Also lists selling courses, intake forms, group chat, habit tracking, leaderboards and wearable syncing
Try Everfit →The value pick at 25 to 100 clients. Branded apps from Pro at $59, nutrition, AI meal planner, packages and payments all included with no add-ons.
$25.99 a month cheaper than Fitr · $59 at 25 clients
- Adds client food logging and nutrition plans
- Also lists group chat, habit tracking, leaderboards, video form checks and wearable syncing
- Does not list client check-ins
Try PT Distinction →Coaches who want nutrition, habits and payments in one place without paying extra for them. The $69 tier carries the branded colours, meal planner and payments that several rivals hold back.
$75.99 a month cheaper than Fitr · $39 at 25 clients
- Adds client food logging and nutrition plans
- Does not do group programmes
- Also lists intake forms, group chat, habit tracking and wearable syncing
- Does not list progress photos
Try HubFit →Strength coaches and teams, plus the marketplace as a genuine distribution channel for selling programmes.
$40 a month cheaper than Fitr · $74.99 at 25 clients
- Does not do your own app in the stores
- Also lists leaderboards and a programme marketplace
- Does not list automations, client check-ins and body metrics
Try TrainHeroic →
What Fitr is still the best answer for
CrossFit, endurance and team-based online coaching, plus selling programmes to a wider list.
On this site it is the pick for selling programmes to people you don't coach and teams and squads. If that is you, read the savings above and then ignore them.
How to read the feature lines
Eight features were checked against each vendor's own pricing page: appointment
booking, client food logging, group programmes, coach seats, nutrition plans, your own app,
sellable packages and taking payments. Those are the ones written above as does and
does not. The other thirteen are read out of each vendor's own feature prose, so an
absence there means we did not find it listed, not that the product lacks it, and those lines
say lists and does not list instead.
How all of this gets checked.
Or let it pick for you
This page compares everything to Fitr. The shortlist asks 9 questions
about your own roster and gives you four picks priced at your client count, which is a better
question than “what is like the one I already have”.
Build your shortlist →