HubFit is the closest platform that costs less and gives up nothing we verified. $39 a month at 50 clients, $33.72 less than TotalCoaching, and it adds sellable packages and taking payments. The trade: TotalCoaching is built for more than one trainer included and HubFit is not, so this is a swap with a cost.
Why coaches look for an alternative
No client payments, no white-label app, and an older product. Prices are in euros, so what you pay moves with the exchange rate.
It runs $72.72 a month at 50 clients with the add-ons it forces on you included. 3 of the 22 alternatives on this site cost less than that.
What I flagged when I reviewed it, December 2023:
- No integrations with Apple Watch, MyFitnessPal or other tracking apps, just Zapier and Zoom. 10:31
- Missing features like websites or automation that competitors are offering. 8:16
The closest thing to TotalCoaching
Ranked by how much of what we record for TotalCoaching each platform also does. Coachway is the nearest, and it is $456.28 a month dearer at 50 clients. On every feature this site records, the two are level.
Solo online coaches who want everything switched on from day one and their payments running through their own Stripe, with no revenue share and no waiting on the platform to release their money.
$456.28 a month dearer than TotalCoaching · $279 at 25 clients
- Adds sellable packages and taking payments
- Also lists automations, client check-ins, intake forms and progress photos
Try Coachway →
Cheaper, with nothing we record missing
Everything this site records for TotalCoaching is also recorded for these, and they cost less at 50 clients. That is not the same as saying they are better: the last column is what TotalCoaching is built for that they are not, and for a coach who needs that, the saving is not a saving.
| Platform | At 50 clients | You save | What TotalCoaching does that it does not |
|---|
| HubFit | $39 | $33.72 | more than one trainer included |
| My PT Hub | $59 | $13.72 | more than one trainer included |
The rest, in order of how close they are
Prices are the real monthly cost at 50 clients with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses.
Strength coaches who only want to write and track programmes. Clients get Hevy Pro free on an app many already use.
$17.28 a month dearer than TotalCoaching · $50 at 25 clients
- Does not do client food logging, more than one coach seat and nutrition plans
Try Hevy Coach →Coaches selling programmes and content alongside coaching, with a migration service off other platforms.
$22.28 a month dearer than TotalCoaching · $95 at 25 clients
- Adds group programmes
- Also lists automations, client check-ins, selling courses, habit tracking and wearable syncing
- Does not list body metrics
Try Stridist →Solo online 1:1 coaches who want the fastest programme builder and payments included rather than bolted on.
$64.27 a month dearer than TotalCoaching · $136.99 at 25 clients
- Adds taking payments
- Does not do client food logging
- Also lists automations, group chat, habit tracking, video form checks and wearable syncing
Try TrueCoach →Coaches who want nutrition, habits and payments in one place without paying extra for them. The $69 tier carries the branded colours, meal planner and payments that several rivals hold back.
$33.72 a month cheaper than TotalCoaching · $39 at 25 clients
- Adds your own app in the stores (a $189 a month add-on), sellable packages and taking payments
- Also lists automations, client check-ins, intake forms, group chat, habit tracking and wearable syncing
Try HubFit →Coaches who want unlimited clients without a per-client bill. At $79 it is the second-cheapest route to unlimited on this list, and the only one of those that includes group challenges, leaderboards and a community feed in the same plan.
$6.28 a month dearer than TotalCoaching · $49 at 25 clients
- Adds group programmes, sellable packages and taking payments
- Also lists automations, client check-ins, selling courses, group chat, leaderboards and a programme marketplace
Try Upliftt →The value pick at 25 to 100 clients. Branded apps from Pro at $59, nutrition, AI meal planner, packages and payments all included with no add-ons.
$16.28 a month dearer than TotalCoaching · $59 at 25 clients
- Adds group programmes, your own app in the stores, sellable packages and taking payments
- Also lists automations, group chat, habit tracking, leaderboards, progress photos, video form checks and wearable syncing
Try PT Distinction →Coaches who want the meal planner and a branded app and are not price shopping. The drag and drop nutrition builder is the reason people pick it.
$1,016.28 a month dearer than TotalCoaching · $489 at 25 clients
- Adds your own app in the stores (not clearly included in the plan price) and taking payments
- Does not do client food logging and more than one coach seat
- Also lists client check-ins, selling courses and progress photos
Try Zenfit →High client volume. Unlimited clients at $59/mo is the cheapest route past about 80 clients by a wide margin.
$13.72 a month cheaper than TotalCoaching · $59 at 25 clients
- Adds appointment booking (not clearly included in the plan price), group programmes, your own app in the stores (an add-on at $95 one-time), sellable packages and taking payments
- Also lists automations, client check-ins, selling courses, habit tracking, progress photos, video form checks and wearable syncing
Try My PT Hub →
What TotalCoaching is still the best answer for
Small studios with more than one trainer. Trainer seats are included in every tier, which most rivals charge per coach for, and the entry price is the lowest here.
On this site it is the pick for more than one trainer included. If that is you, read the savings above and then ignore them.
How to read the feature lines
Eight features were checked against each vendor's own pricing page: appointment
booking, client food logging, group programmes, coach seats, nutrition plans, your own app,
sellable packages and taking payments. Those are the ones written above as does and
does not. The other thirteen are read out of each vendor's own feature prose, so an
absence there means we did not find it listed, not that the product lacks it, and those lines
say lists and does not list instead.
How all of this gets checked.
Or let it pick for you
This page compares everything to TotalCoaching. The shortlist asks 9 questions
about your own roster and gives you four picks priced at your client count, which is a better
question than “what is like the one I already have”.
Build your shortlist →