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TrueCoach pricing and review
The best personal trainer software trusted by over 20,000+ personal trainers, coaches, and gym owners worldwide
What TrueCoach actually costs
The monthly figure a coach at that roster size pays, add-ons the platform forces on you included. Same engine the shortlist quiz uses, so these cannot disagree with it.
- 10 clients
- $57.99Growth
- 25 clients
- $136.99Scale
- 50 clients
- $136.99Scale
- 100 clients
- $136.99Scale
Every published plan
Read off TrueCoach’s own pricing page, last checked 9 Oct 2026.
| Plan | Per month | Includes | Over that |
|---|---|---|---|
| Starter | $26.34 | up to 5 clients | not published |
| Growth | $57.99 | up to 20 clients | not published |
| Scale | $136.99 | up to 50 clients | not published |
Before you sign up
- Free trial
- 14 days, no card
- Contract
- Monthly or annual (save with annual)
Who it suits
Built for: Solo online 1:1 coaches who want the fastest programme builder and payments included rather than bolted on.
Weak at: Nutrition runs through MyFitnessPal and uploaded meal plans, not a native planner. Weak on group programmes.
I have used this one
I reviewed TrueCoach on my channel in 2023. It is a hands-on walkthrough, not a feature list read aloud.
Watch the TrueCoach reviewWhat I found when I used it
A robust system with good features for workout building, messaging and payments, though the dashboard can feel noisy and busy.
All in all pretty robust system offers a lot of good features I really like having the workout builders the messaging the payments and obviously the desktop and app feature as well11:36
What stood out
- Workout builder lets you create training programs for online clients. 1:25
- Access to over 1,200 exercise videos saves time if you haven't made your own. 1:32
- Real-time messaging keeps client conversations on one platform instead of scattered across WhatsApp, email and Messenger. 1:43
- Integrates with Stripe for payments, which works well for online fitness businesses. 2:03
- Mobile app available on both Android and iOS, great for clients using it in the gym. 9:27
Who I said it suits: Online fitness coaches who want workout building, messaging and payments in one place
Watch out for: Cannot connect to Zapier or other apps, limiting automation options
From my review of TrueCoach, March 2023. Watch it. Every line above links to the second I said it. Prices change, so the figures on this page come from their pricing page this week, not from the video.
Everything it does
Programming
- Workout templates - Build in under a minute
- Drag and drop workout builder - AMRAPs to Strength Sets
- Video library - 3,500+ professionally recorded exercise demonstrations
- Add your own exercise videos
- Program builder for long-term planning
- Custom instructions for exercises and circuits
- Interval and HIIT training with built-in timer
- Printable sheets - Save and print workouts in PDF format
Nutrition
- Meal plans - Deliver custom meal plans through Documents feature
- Macro tracking - MyFitnessPal integration for calorie and macro goals
- Habit tracking - Custom habits on daily, weekly, or monthly basis
- Nutrition education - Precision Nutrition partner perks
Client app
- Client milestones - Personal badges for workout achievements
- Client updates - Progress pictures, body metrics, macros, diet, custom data points
- Progression tracking - View progress in reps, weights, heart rate
- In-app messaging - Multi-media support (pictures, videos, GIFs)
- Group messaging
- Real-time messaging
- Push and email notifications
- Mobile app with dedicated features
- Video form submissions for technique review
Business
- Client onboarding workflows
- Pausing clients - Archive for easy re-activation
- Client dashboard - All important information in one place
- Automated risk assessment - Get alerted when clients lose compliance
- Client organization - Filter by name, program due date, etc
- Automated payments - TrueCoach Payments powered by Stripe (US, UK, Canada, Australia)
- Coach profiles - Public storefront webpage (Standard+ plans)
- Custom branding - Logo and color customization
- Team accounts - Manage multiple trainers
- Compliance tracking
Integrations
- MyFitnessPal - Nutrition and macro tracking
- Apple Health - Health data integration
- Garmin - Wearable data
- WHOOP - Recovery and performance metrics
- OURA - Sleep and health tracking
- Stripe - Payment processing (TrueCoach Payments)
- Zapier - Business automations (Standard+ plans)
- NASM - CEU Library integration
- Precision Nutrition - Partner perks
Is it the right one for you?
TrueCoach is one of 26 platforms on this site. The shortlist asks 9 questions and gives you four honest picks priced at your own client count, including every platform that beats this one outright at your size.
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