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The 9 closest of 22, each with its real monthly cost at 50 clients and what it does that TrueCoach does not. See all 26.
PT Distinction is the closest platform that costs less and gives up nothing we verified. $89 a month at 50 clients, $47.99 less than TrueCoach, and it adds client food logging, group programmes, your own app in the stores and sellable packages. The trade: TrueCoach is built for the fastest programme builder and PT Distinction is not, so this is a swap with a cost.
Nutrition runs through MyFitnessPal and uploaded meal plans, not a native planner. Weak on group programmes.
It runs $136.99 a month at 50 clients with the add-ons it forces on you included. 15 of the 22 alternatives on this site cost less than that.
What I flagged when I reviewed it, March 2023:
Ranked by how much of what we record for TrueCoach each platform also does. PT Distinction is the nearest, and it is $47.99 a month cheaper at 50 clients. On every feature this site records, the two are level.
The value pick at 25 to 100 clients. Branded apps from Pro at $59, nutrition, AI meal planner, packages and payments all included with no add-ons.
$47.99 a month cheaper than TrueCoach · $59 at 25 clients
Everything this site records for TrueCoach is also recorded for these, and they cost less at 50 clients. That is not the same as saying they are better: the last column is what TrueCoach is built for that they are not, and for a coach who needs that, the saving is not a saving.
| Platform | At 50 clients | You save | What TrueCoach does that it does not |
|---|---|---|---|
| PT Distinction | $89 | $47.99 | the fastest programme builder |
Prices are the real monthly cost at 50 clients with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses.
Coaches who want nutrition, habits and payments in one place without paying extra for them. The $69 tier carries the branded colours, meal planner and payments that several rivals hold back.
$97.99 a month cheaper than TrueCoach · $39 at 25 clients
High client volume. Unlimited clients at $59/mo is the cheapest route past about 80 clients by a wide margin.
$77.99 a month cheaper than TrueCoach · $59 at 25 clients
Coaches who want the widest feature set and a route up to gym or studio management.
$1.99 a month cheaper than TrueCoach · $135 at 25 clients
Coaches with a very small or fluctuating roster. At $3 a head with no platform fee it is the cheapest option on the list up to about 8 clients, and you stop paying for a client the month they go inactive, which no tiered platform does.
$13.01 a month dearer than TrueCoach · $75 at 25 clients
Coaches whose brand is the product and who genuinely need their own store-listed app.
$72.01 a month dearer than TrueCoach · $159 at 25 clients
Coaches running group programmes and challenges alongside 1:1, with real meal planning and macro tracking included.
$41.99 a month cheaper than TrueCoach · $95 at 25 clients
Coaches working the OPEX methodology, with lifestyle and habit prescription built into the model.
$57.99 a month cheaper than TrueCoach · $79 at 25 clients
Aggressive pricing across a wide client range, with both trainer and gym tiers under one roof.
$51.99 a month cheaper than TrueCoach · $60 at 25 clients
Solo online 1:1 coaches who want the fastest programme builder and payments included rather than bolted on.
On this site it is the pick for general online 1:1 coaching and the fastest programme builder. If that is you, read the savings above and then ignore them.
Eight features were checked against each vendor's own pricing page: appointment booking, client food logging, group programmes, coach seats, nutrition plans, your own app, sellable packages and taking payments. Those are the ones written above as does and does not. The other thirteen are read out of each vendor's own feature prose, so an absence there means we did not find it listed, not that the product lacks it, and those lines say lists and does not list instead. How all of this gets checked.
This page compares everything to TrueCoach. The shortlist asks 9 questions about your own roster and gives you four picks priced at your client count, which is a better question than “what is like the one I already have”.
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