Kahunas is the closest platform that costs less and gives up nothing we verified. $69 a month at 50 clients, $5.99 less than TrainHeroic, and it adds client food logging, nutrition plans and your own app in the stores. The trade: TrainHeroic is built for strength and barbell programming only, teams and squads and selling programmes to people you don't coach and Kahunas is not, so this is a swap with a cost.
Why coaches look for an alternative
No nutrition, no scheduling, no branded app. Built for barbell sports, not general PT.
It runs $74.99 a month at 50 clients with the add-ons it forces on you included. 4 of the 22 alternatives on this site cost less than that.
What I flagged when I reviewed it, October 2024:
- It is just for programming, so if you want nutrition or other features you will not find them here. 9:36
The closest thing to TrainHeroic
Ranked by how much of what we record for TrainHeroic each platform also does. TeamBuildr is the nearest, and it is $205.01 a month dearer at 50 clients. Nothing we verified is missing; the only gaps are features TrainHeroic lists and TeamBuildr does not, which is weaker evidence.
School, college and facility strength programmes. Unlimited coach seats is the standout.
$205.01 a month dearer than TrainHeroic · $280 at 25 clients
- Adds appointment booking (a paid add-on) and your own app in the stores (a paid add-on)
- Does not list a programme marketplace
Try TeamBuildr →
The rest, in order of how close they are
Prices are the real monthly cost at 50 clients with the add-ons each platform forces on you included, from the same engine the shortlist quiz uses.
CrossFit, endurance and team-based online coaching, plus selling programmes to a wider list.
$40 a month dearer than TrainHeroic · $64.99 at 25 clients
- Adds your own app in the stores (a paid add-on)
- Also lists automations, client check-ins and body metrics
- Does not list leaderboards and a programme marketplace
Try Fitr →Coaches who want unlimited clients without a per-client bill. At $79 it is the second-cheapest route to unlimited on this list, and the only one of those that includes group challenges, leaderboards and a community feed in the same plan.
$4.01 a month dearer than TrainHeroic · $49 at 25 clients
- Adds client food logging and nutrition plans
- Also lists automations, client check-ins, selling courses, group chat and body metrics
- Does not list progress photos
Try Upliftt →The value pick at 25 to 100 clients. Branded apps from Pro at $59, nutrition, AI meal planner, packages and payments all included with no add-ons.
$14.01 a month dearer than TrainHeroic · $59 at 25 clients
- Adds client food logging, nutrition plans and your own app in the stores
- Also lists automations, group chat, habit tracking, body metrics, video form checks and wearable syncing
- Does not list a programme marketplace
Try PT Distinction →Coaches who want the app AND the funnel, CRM and launch marketing done for them rather than a self-serve platform to configure.
$275.01 a month dearer than TrainHeroic · $350 at 25 clients
- Adds client food logging, nutrition plans and your own app in the stores
- Does not do more than one coach seat
- Also lists automations and group chat
- Does not list a programme marketplace and progress photos
Try AppRabbit →The cheapest legitimate route to your own store-listed app. Ultimate is $99/mo for unlimited clients with real App Store and Play Store listings under the coach's own name, no commission on sales.
$5.99 a month cheaper than TrainHeroic · $35 at 25 clients
- Adds client food logging, nutrition plans and your own app in the stores
- Also lists automations, client check-ins, selling courses, group chat and habit tracking
- Does not list leaderboards and a programme marketplace
Try Kahunas →Coaches whose brand is the product and who genuinely need their own store-listed app.
$134.01 a month dearer than TrainHeroic · $159 at 25 clients
- Adds appointment booking (a $50 a month add-on), nutrition plans and your own app in the stores
- Also lists automations, client check-ins, group chat, video form checks and wearable syncing
- Does not list leaderboards and a programme marketplace
Try FitBudd →Coaches running group programmes and challenges alongside 1:1, with real meal planning and macro tracking included.
$20.01 a month dearer than TrainHeroic · $95 at 25 clients
- Adds client food logging, nutrition plans and your own app in the stores (a paid add-on)
- Also lists automations, client check-ins, selling courses, intake forms, group chat, habit tracking, body metrics and wearable syncing
- Does not list a programme marketplace
Try Everfit →Solo online coaches who want everything switched on from day one and their payments running through their own Stripe, with no revenue share and no waiting on the platform to release their money.
$454.01 a month dearer than TrainHeroic · $279 at 25 clients
- Adds client food logging and nutrition plans
- Does not do group programmes
- Also lists automations, client check-ins, intake forms and body metrics
- Does not list leaderboards and a programme marketplace
Try Coachway →
What TrainHeroic is still the best answer for
Strength coaches and teams, plus the marketplace as a genuine distribution channel for selling programmes.
On this site it is the pick for strength and barbell programming only, teams and squads and selling programmes to people you don't coach. If that is you, read the savings above and then ignore them.
How to read the feature lines
Eight features were checked against each vendor's own pricing page: appointment
booking, client food logging, group programmes, coach seats, nutrition plans, your own app,
sellable packages and taking payments. Those are the ones written above as does and
does not. The other thirteen are read out of each vendor's own feature prose, so an
absence there means we did not find it listed, not that the product lacks it, and those lines
say lists and does not list instead.
How all of this gets checked.
Or let it pick for you
This page compares everything to TrainHeroic. The shortlist asks 9 questions
about your own roster and gives you four picks priced at your client count, which is a better
question than “what is like the one I already have”.
Build your shortlist →